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Under The Influence Is Getting A Suntan!

Terry is off on a well-deserved vacation.

But the show will be back in January 2015.

We'll be tweeting and posting interesting blogs so stay connected with us. And we'd love to hear from you, too.

Twitter: @terryoinfluence

Blog: www.terryoreilly.ca

Facebook: Under The Influence

Have a great summer!

Dear Terry

Dear Terry


Well, this is the final episode of Under The Influence for the 2014 season. As as we do every year, we turn this show over to our listeners. Terry answers all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever.

Terry will trace the history of how Kool-Aid/Lemon-Aid stands came to be, he'll give a first-hand report on how the very last swan-song Eaton's campaign was developed, he'll discuss why #1 brands still feel compelled to advertise, he'll explore why Cadillac owners don't like vanilla ice-cream, why advertisers love using babies and small critters in their ads, what the rules are when it comes to the amount of advertising allowed every hour - and more.

It's a fun Q&A - hope you'll join us!

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When Brands Mock Other Brands

When Brands Mock Other Brands


This week on Under The Influence, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation.

We'll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft.

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Satisfaction Guaranteed

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This week, we search for companies that offer 100%, no questions-asked, no fine print, lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy.

We'll look at one of the companies that pioneered the 100% lifetime guarantee, we'll look at a company that abandoned 100% lifetime guarantees after 75 years, and we'll talk about the extreme risks these kind of guarantees pose, and the even greater rewards these companies enjoy.

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Looking Out For #1

Looking Out For #1


This week, an encore broadcast of "Looking Out For #1" where we'll look at popular categories and identify the runway best-selling brands and analyze why they're #1.

The best selling car in Canada has been on top for 15 years. Bet you can't guess the #1 pharmaceutical drug in Canada - it's completely different from the top medication in the U.S. Most re-tweeted Tweet of all time? Number one in-home coffee brand? Hint: It's not Tim Hortons.

Some brands are on top because they solve our problems, some win through sheer media weight, and others are reflections of our deepest desires.

And which brands are #1 will completely surprise you...

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21st Century Brands

21st Century Brands


This week, we look at 21st Century Brands.

Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old companies, six-year old gadgets that rule our lives, and brand new product categories that demand unprecedented marketing strategies - all of which creates a list of 20th century products that are quietly disappearing. It's eye-opening when you take stock.

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Selling Death

Selling Death


This week on Under The Influence, we look at how companies sell death.

While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - the funeral business. From QR codes on headstones, to live cams on caskets, to fish reefs made from your ashes, funeral homes are starting to market brand new services to attract customers. We'll also look at the recent popularity of death as entertainment, with the record-breaking audiences for The Walking Dead and a certain reality show called "Best Funeral Ever."

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When Founders Are The Face of The Company

When Founders Are The Face of The Company


This week on Under The Influence, we discuss what happens when founders are the face of a company.

No one can relay the passion of a company like the founder - but while they may be the heart & soul of a company - should they be the face? We'll explore what happened to Kentucky Fried Chicken after the Colonel died, how Dave Thomas built Wendy's to be the #3 burger company, how Martha Stewart's company coped when their founder went to jail, and the curious story of how Men's Wearhouse fired their own founder - after he had been the face of the company for over 30 years.

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Game Shows As Marketing

Game Shows As Marketing
This week, an encore broadcast of Game Shows as Marketing.

They've been around for almost 80 years, and entertain millions. But game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on network television, and explore their interesting evolution from quiz shows (and the quiz show scandals) to the modern game show format. We'll also analyze how Let's Make A Deal and The Price is Right work with advertisers to sell thousands of products, and we'll tell a fascinating tale of how one contestant broke down the basic advertising formula of The Price Is Right to win big.

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Nudge: The Persuasive Power Of Whispers

Nudge: The Persuasive Power Of Whispers


This week on Under The Influence, we look at the subtle art of "nudging."

Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because a handwritten note gets their attention, or putting the image of a housefly in urinals so men had something to aim at, thereby eliminating overspray by 80%. Or the simple act of getting high school kids to fill out a college application before they graduated was the nudge that changed the course of their lives.

Nudges are small, almost invisible, and often controversial. It's a fascinating new aspect of influence.

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Brand Envy

Brand Envy


This week on Under The Influence, it's Terry O'Reilly's annual episode where he features four brands he admires.

It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in mind, he'll celebrate a certain mac & cheese that has been with us since 1937, a TV show that broke ground in 1969, a condiment that has been #1 for over 100 years, and the most successful movie franchise of all time.

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