Canadian industry delegates learn to speak with British accent to improve trade relations

According to Mr. Theodore, the Canadian accent is perceived as unintelligent in the United Kingdom. (iStockPhoto)

According to Mr. Theodore, the Canadian accent is perceived as unintelligent in the United Kingdom. (iStockPhoto)

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Canada's Commission for International Trade has hired top level consultant Ronald Theodore to help bolster Canada's trade relations with the United Kingdom. Mr. Theodore believes the best way of doing this is by teaching our delegates to speak with a British accent.

In this documentary, Pat Kelly learns more about Ronald Theodore's program and determines if it is working.

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