CRTC says 70% of our clothing needs to 'broadcast' Canadian content

According to the CRTC, 'Canadian' clothing doesn't have to be made in Canada, it just has to have Canadian iconography on it. (CP Images/Darryl Dyck)

According to the CRTC, 'Canadian' clothing doesn't have to be made in Canada, it just has to have Canadian iconography on it. (CP Images/Darryl Dyck)

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Earlier this week The Canadian Radio-television Telecommunications Commission introduced a new initiative that will require Canadian high school students to wear clothing that reflects a 'Canadian identity' for 70% of the school week. 

"When Canadians wear clothes they are broadcasting their personality to the world," said Barry Neilson of the CRTC, "we are simply saying a portion of that clothing should reflect a Canadian identity."

When asked what constitutes Canadian clothing, Mr. Neilson went on to say:

"Anything with distinct Canadian iconography, from a red and white maple leaf T-shirt to a blouse with a Moose on it. We want people to be instantly recognizable as Canadian."

Peter Oldring spoke with Barry Neilson to learn more about the CRTC's decision to regulate clothing.

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