Monday, July 1, 2013 | Categories: Episodes
image credit Keoni Cabral
When you sip that first cup of coffee in the morning, don't go asking your taste buds what they think. Ask your brain.
It's the organ that is responsible for determining the flavour and whether you like it. Your brain creates what neuroscientist Gordon Sheppard calls flavour images from the sight and smell, the crunch and the feel of the foods we eat. It all comes together as a new field of research called neurogastronomy. The true flavours of the mind and much much more this week on Think About It. Bon appetit brains!