Content on Demand

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Suppose we told you that there's a company that pumps out more than 5000 stories a day on the internet, employs more than 10,000 freelance writers, editors and videographers, and is the largest single source of videos on YouTube.

And when that company offered its stock to the public for the first time in January, its market value immediately soared to $1.5 billion, higher than even the New York Times.

It was Wall Street's first billion dollar initial public offering since Google.

And what if I told you that company is called Demand Media.

The California-based company has only been around for a few years, and until recently has been flying under the radar. Not anymore.

It's called - somewhat snidely - a "content farm." "Information factory" works too.

We all want answers to our questions- instantly, insatiably - and online content producers have sprung up to deliver. How do I change a diaper? No need to ask a friend. Which pogo stick has the highest bounce? The answers are a couple of the clicks away -or will be very soon. And how they get there may surprise you.

For years, people have been trying to figure out a way to make money providing content to the web. Demand Media says it has discovered the magic formula.

Ira Basen recently joined the ranks of Demand Media freelancers. Here's his story: Content on Demand:

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