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Welcome to The National
- October 26, 2009 10:08 AM |
- By Peter Mansbridge
Hello and welcome to our new website.
The changes here are part of a renewal that began more than a year ago at CBC News.
It's been incredibly sweeping and multi-layered. In fact, I don't know of any organization anywhere that's gone through a change to this extent and at this pace.
Here at The National, the work really accelerated through last winter as we took a look at everything we do, how we do it and how we might do it differently. We needed to get as wide a perspective as possible. So, we drew on some intensive audience research and set up a number of working groups that eventually involved more than 125 people from across CBC News.
Our work was focused on one central finding in the research: news viewers want the real story. They want to know what really happened and what it really means. They want our coverage to be unbiased, engaging and worth watching. They want smart. That was great news, because that's what we've always wanted too. The challenge for us, then, was to develop a strategy built more sharply around that goal.
You'll see the result of that work tonight and in the days, weeks, and months to come.
Along the way, I'll be breaking down some of the thinking behind our decisions here in The National blog.
Some of the changes will be obvious. We do, after all, have a new set and a new look. However, one thing remains unchanged. That's our commitment to the journalism and standards you expect from CBC News.
Please let us know what you think. Ask questions. Hold us to account.
The changes here are part of a renewal that began more than a year ago at CBC News.
It's been incredibly sweeping and multi-layered. In fact, I don't know of any organization anywhere that's gone through a change to this extent and at this pace.
Here at The National, the work really accelerated through last winter as we took a look at everything we do, how we do it and how we might do it differently. We needed to get as wide a perspective as possible. So, we drew on some intensive audience research and set up a number of working groups that eventually involved more than 125 people from across CBC News.
Our work was focused on one central finding in the research: news viewers want the real story. They want to know what really happened and what it really means. They want our coverage to be unbiased, engaging and worth watching. They want smart. That was great news, because that's what we've always wanted too. The challenge for us, then, was to develop a strategy built more sharply around that goal.
You'll see the result of that work tonight and in the days, weeks, and months to come.
Along the way, I'll be breaking down some of the thinking behind our decisions here in The National blog.
Some of the changes will be obvious. We do, after all, have a new set and a new look. However, one thing remains unchanged. That's our commitment to the journalism and standards you expect from CBC News.
Please let us know what you think. Ask questions. Hold us to account.
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