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Bruce Anderson


Toronto

 

Bruce Anderson grew up with a curiosity about what makes people do what they do and eventually found himself in the market and opinion research business.

He began his career in 1979 working on Parliament Hill with a Liberal cabinet minister, before leaving to join Decima Research, in 1983. In 1989, he moved on to start a research and communications business as a founding partner of the Earnscliffe Strategy Group. In 2004, he returned to Decima as President and CEO. During the next four years, the company grew rapidly and was twice named one of Canada's 50 Best Managed Companies.

During his career he has advised leading politicians in both the Liberal and Conservative parties and has managed nightly election polling on several occasions.

Today, Bruce provides polling and communications advisory services for a wide range of clients as Principal of his own research firm, Anderson Insight, and as a founding partner of a boutique advertising agency, i2 Ideas and Issues Advertising. In addition to offering his thoughts on Canadian politics on At Issue, Bruce is a regular contributing blogger with the Globe and Mail.

Bruce's family has had a longstanding and diverse involvement in politics, which spans generations. Currently, his brother is a prominent Conservative analyst and his daughter is working with Liberal Leader Justin Trudeau. In 2010, the Andersons established the Jaimie Anderson Parliamentary Internship, a non-partisan program that provides opportunities for young people to serve paid summer internships with Members of Parliament.

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