Barbie is 'Unapologetic' on the cover of the Sports Illustrated Swimsuit issue

@Barbie says: 'Live by your own terms. How are you #Unapologetic?' https://twitter.com/Barbie/status/433708684477075457 (Mattel)

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There's a child's toy that continues to create controversy ... Barbie. Sports Illustrated is unapologetic in replacing living breathing models with Barbie for its annual swimsuit edition. The doll that was inspired by an erotic toy for men comes full circle. And at 55, Barbie still commands, even demands, attention.

A behind the scenes look at a photo shoot with Barbie, the iconic doll Barbie, photographed for a special
advertising-wrap cover of this year's Sports Illustrated Swimsuit edition.


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The plastic blonde appears in a black and white one-piece with the hashtag "Unapologetic" splashed across the front. Mattel says like so many other Sports Illustrated models, Barbie is a legend --- with a resume of more than 130 different jobs, including President of the United States. That was 14 years ago by the way, so she avoided the decision on whether to invade Iraq.

Despite her fictional qualifications, some find the doll's image on Sports Illustrated ... unsettling.


  • Stacey McBride-Irbey is a former Barbie designer at Mattel and now is the VP of design for the One World Doll Project. She was in New York.

  • Eve Vawter is the editor of the parenting blog Mommyish and she was in Prospect, Kentucky.

We requested an interview with someone at Mattel but they were unable to speak with us.


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What do you think of the idea of Barbie appearing in Sports Illustrated? Does it change how you think of her, or how you feel about your child playing with her?

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This segment was produced by The Current's Lara O'Brien and Catherine Kalbfleisch.

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