An animatronic 'devil baby' in a remote controlled stroller goes on a rampage through the streets of New York City and hidden cameras record people's reactions to promote a new horror film. (thinkmodo/DevilDueNYC)
Few people would buy a product if they knew they'd been tricked by the manufacturer. But apparently, they'll buy it if someone else is tricked on the internet.
Many people in Manhattan spotted what appeared to be an abandoned baby carriage, moving along the city's sidewalks. When they approached to see if there was a baby inside, they got a helluva shock. What appeared to be a red-eyed demon popped out, spewing and screaming with the voice of the damned.
The 'Devil Baby" is a stunt to promote a new horror film. It's the latest so-called prankvertisement and has received more than 36 million hits since it was launched last week.
The company behind it is Thinkmodo. James Percelay is one of its founders. He was in New York.
With more on the effectiveness of these prankvertisements, we brought together two keen observers of advertising and pop culture:
Have thoughts you want to share on prankvertising? Smart way to get products attention or just insensitive?
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This segment was produced by The Current's Sarah Grant and Sujata Berry.
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Examples of well natured prankvertisements: