Thorsten Heins: Can new phones save BlackBerry?

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When Blackberry's Thorsten Heins stood on a New York stage last week that wasn't just any new smartphone he held up. That device has to turn into a Saviour. So one week on what is Thorsten Heins thinking? We're asking.


BlackBerry CEO, Thorsten Heins

The new BlackBerry phones hit the Canadian store shelves today -- and who knows what tomorrow may bring for the high technology powerhouse. If you saw the Blackberry ads on the Superbowl, you already know the phones can't save you from spontaneous combustion or prevent you from growing powerful elephant feet. It's hard to understand what any of this has to do with the new phone until the ad explains.


But ultimately, the new phones -- and the new operating system that goes with them -- will be judged on one thing ... whether they save the company.

Thorsten Heins is the CEO of BlackBerry -- the company we used to know as Research In Motion. He was in our Toronto studio.


heins in studio with amt.jpg

This segment was produced by The Current's Gord Westmacott.

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Other segments from today's show:

The S.E.C.R.E.T to selling erotic fiction beyond "Fifty Shades of Grey"

Boy Scouts of America consider changing their policy on accepting gay members

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