We started this segment with a clip from actress and entrepreneur Suzanne Somers on the Oprah Winfrey show in January of 2009. Her promotion of hormone replacement didn't end on Oprah's stage... this week she is criss-crossing the US once again with her anti-aging message.
After her sitcom career, Ms. Somers penned more than a dozen books about dieting, health and well-being. One of her latest books, Ageless: The Naked Truth About Bioidentical Hormones promotes so-called anti-aging medicine and the use of hormones.
Ms. Somers' books are best-sellers. Overall the anti-aging industry rakes in more than 88-billion dollars a year in the United States. And Canadians in growing numbers are also receptive to the treatments she promotes.
Arlene Weintraub has over fifteen years of experience writing about health care, pharmaceuticals and biotechnology. She is the author of a new book called Selling the Fountain of Youth: How the Anti-Aging Industry Made a Disease out of Getting Old -- And Made Billions. She was in New York.
Anti-Aging Hormones - Health Chat Room
The demand - and buzz - for anti-aging treatments including the kind promoted by Suzanne Somers isn't limited to the United States. We aired a sampling of what some Canadians posted on a women's health chat room.
Anti-Aging Hormones - Jerilynn Prior
So the market for bioidentical hormones is not limited to women south of the border. Many Canadians are also trying to keep aging at bay. For a different perspective on this story we were joined by Dr. Jerilynn Prior. She is a professor of Endocrinology and Metabolism at the University of British Columbia and the founder of the Centre for Menstrual Cycle and Ovulation Research. She joined us from Vancouver.