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How confusing is it for birds when they hear mating calls from a cell phone?

You've seen the commercial where a fellow is in the grocery isle and an attractive woman near him starts talking a very flirty way.He thinks she's talking to him but soon finds out she was talking to someone else on her phone.Now that kind of thing is happening in the birding world.Bird watchers are using a cell phone app that mimics bird songs.
And some say that could lead to more than a misunderstanding...it could be harmful lto the birds.Daniel Mennill is an assistant professor of biology at the University of Windsor.
He joins me now to tell us more about this case of mistaken identity.
Listen audio (runs 10:46)