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How does a Windsor company make money by developing free online games?

We all know the old adage when it comes to gambling - The House Always Wins. But how does an online video game company make money on a "virtual" slot machine...it's not real money.
And why would such a business be eager to expand?
To answer those questions... Bob Steele spoke with Jacob Duhaime. He's the CEO and founder of a Windsor company called iDream Interactive.
Listen audio (runs 7:56)