The maker of one of Canada's hottest construction materials is on the brink of collapse. Synstone manufactures panels reinforced with fiber glass used on schools and office buildings nationwide. But demand is far exceeding supply. With orders piling up and a disorganized factory slowing them down, can Synstone impress Jim enough to land the most important investment of their lives?
Meanwhile, on the shores of the marina town of Belle River, Ontario, a family-run hardware store needs help. Sauve's Home Centre has been in business for generations but competition from big box retailers is tearing the business and the family apart. If the Sauve family can rise to Jim's challenges and settle their grievances, he may invest and put Sauve's back on the right track.
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."