Arlene Dickinson travels to St-Laurent, QC to visit a packaging company having difficulty thinking outside the box. For 25 years Pak Tek has emerged as a serious player in the corrugated box and display business. But a transfer of management from father to son has left Pak Tek in dire straits and a family at each other's throats.
Next, Arlene sails down the white water rapids of the Ottawa River to arrive at Esprit in Davidson, QC. Once named the "Top Adventure Travel Company in the World," Esprit is anything but smooth sailing. Can the owners steer Esprit in the right direction and prove to Arlene that the business is worth saving?
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."