Arlene visits two troubled Vancouver businesses seeking her support with community ties and a factory on the line
A one-stop restaurant and butcher in Vancouver‟s lower east side has been providing affordable meals to mixed-income residents for over 50 years. Facing mounting debts and a need for renovations, Save on Meat‟s owner Mark Brand is in desperate need of help. Arlene will need to see Mark trim the fat on his business or the community will lose this neighborhood icon.
While in town, Arlene stops by a retail and custom flag manufacturer that is in serious trouble. With ownership issues and 12 locations nationwide, the company will have to wave the white flag unless they can convince her that they‟re new forward-thinking ideas are on the right track.
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."