Two business from Western Canada vie for Jim's help to get them soaring to new heights
In Prince Rupert, BC, a chartered seaplane business is looking for a change in course. Formerly a resource-based business, Inland Air owner Bruce MacDonald would like to start piloting travel tours - a tough sell given the nosedive in tourism. Bruce is hoping that Jim will take him under his wing before the flying business crashes and burns.
In Edmonton, Jim checks in on a sporting retailer that‟s come up short in its "Hail Mary" decision to open a second location. All Sports Replay is looking to convince him that current operations are worth investing, hoping they can one day hit a home run together.
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."