Faced with cutthroat competition, Scarborough, Ontario-based Redwood could see their "100% Made in Canada" clothing line shut down. With a history spanning three generations, owner Kathy Cheng will need Arlene to keep her family legacy alive.
Across the country in Victoria, BC, a footwear company attempts to get a grip on their evolving product line. Once known strictly for their tough men's footwear, Viberg Boots has expanded to offer more fashionable products, leaving owners scrambling to keep up with demand. Will the owners reshape their business and rise to Arlene's challenge? Or will they be given the boot?
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."