In a region home to one of the worst unemployment rates in the country, Windsor-based software company Radix Controls has been devastated by the recession. Once an innovative industry leader they now desperately need Jim's investment to keep their wheels spinning, before economic realities put the brakes on their business.
Later, Jim pays a visit to St. Thomas, Ontario to see a piglet-birthing farm that was ravaged by a 2007 fire. A rebuild that took all the funds available to the owner, New Future Farms desperately needs more cash to get back up and running.
The Trouble with Losing. Sometimes I've walked out of a pitch with a sick feeling in my stomach, knowing we don't have a prayer. Other times I've left on a real high, certain we're going to land the account. In the first case, I don't think I've ever been wrong.
A common struggle for the early-stage company CEO is the business plan.
Often, it seems like a luxury that costs too much precious time to create and doesn't provide the immediate benefit that knocking to-do's off the list seems to.
Never Mess with the Brand. I remember talking to the president of Wardair, the now defunct airline. We were at some ceremony or other and he turned to me and said, "Jim, I think I've lost control of my company.
An internationally-renowned branding strategist once defined brand equity as: "a set of assets (or liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service..."