Dr. Paul McElhone - Executive Director of the School of Retailing at the University of Alberta School of Business
Paul McElhone is the Executive Director of the School of Retailing at the University of Alberta School of Business. With more than 25 years of direct experience in retailing, and 14 years experience in retail education, Paul has a passion for the retail industry and has worked with regional, national, and international companies and educational institutions. His main areas of interests include the use of technology in specialty retail markets, retailing and channel management, merchandising strategies, and branding. Having held a variety of retailing positions from sales associate to store manager, to buyer, to head of corporate sales, Paul award-winning lectures are rich with anecdotal content. In 2008 Paul completed his PhD with the European School of Management in Paris.