bd_blog_seo.jpg

By Andrika Lawren, Aesthetic Expert & featured expert on Episode 1, Season 2. Find out more about Andrika Lawren

It is undeniable that the space that surrounds us is what creates our experiences and defines our every day.

We, as a society put more and more emphasis on aesthetics. Visual appeal plays into our sensory experience, triggering an emotional response that has great value.

It is this value that is pervasive, used in ever facet of modern living and increasingly a priority in our private lives and in our public lives. Form has caught up with function. Our homes, workspaces and businesses cannot compete or survive in this day and age where we, and everyone around us are increasingly demanding a more visually stimulating, enticing world.

As a design professional I have had the opportunity to witness how aesthetics positively change my clients surroundings. Be it the comfort that they can create in their homes or the number of customers they can draw into a space by thoughtfully addressing the atmospheric appeal. It can affect mood, create meaning, and bring a sense of safety. This substance, the substance of good aesthetic design, is what has the sensory effect. Using the basic and universal elements of design: line, form, colour, texture, shape and space, elements that when working in harmony are 'designed' to evoke and provoke positive emotional responses. These responses can define our experience. The better the experience the more likely we are to be drawn to it again and again.

Good design is not elitist, it does not discriminate and today available in abundance. It is something we should all have a heavy dose of in our lives.

I believe that we should be constantly conscious of how to re structure, re imagine and re- define the space we live, work and play in and realize the power of aesthetic.

Some say aesthetics are the art of creating reactions without words. Take a good look around you and ask this question: If your 'space' could talk, what would it be saying?

« Back to Blog