Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Dropping DRM: What the Macworld proclamation means to you

iphoneunlocked.jpg

By Jesse Brown, CBC technology columnist.

Each year Macolytes around the globe breathlessly await the introduction of cool new technology at the Macworld expo. But this year, the coolest news was not the addition of great new tech, but the subtraction of bad old tech. DRM will soon be gone from iTunes, and that’s cause for excitement, whether you use Apple’s music store or not.

Here’s what it means:

ol>

  • The legitimization of unlocked content sales as a viable business.

    The argument that DRM is needed to protect business models is now dead. iTunes is an incredibly lucrative business - it’s America’s biggest music retailer. If digital locks aren’t part of its business plan, then should it be a part of anyone else’s?

  • No more punishing customers.

    The stupidest thing about DRM is that it achieves the opposite of its goal - rather than deter piracy, it encourages it. Given the choice of buying a locked song or pirating an unlocked one, many willing customers have chosen piracy. I know I have.

  • DRM looks lamer than ever.

    “Hi, I’m a Mac. Anything with DRM now looks like a PC.“

  • New anti-circumvention legislation becomes a total anachronism.

    If and when our neurotic government ever get around to forcing its flawed copyright bill down our throats, they may find themselves criminalizing the breaking of digital locks that nobody even uses anymore.

  • « Previous Post | Main | Next Post »

    This discussion is now Open. Submit your Comment.

    Comments

    Jerry

    NWT

    It only makes good sense to me. I prefer not to pirate any software or intelligence property. However, after I spent a significant amount of money buying legitimate DRM music, I lost all of it because I backed up my notebook. Calls the retailer did nothing but discourage me from purchasing legit music. If I can buy DRM free music, then I'll go back to it, otherwise...

    aaaarrrrrrr, matey.

    Posted January 9, 2009 02:10 PM

    thombro

    The funny thing about this is that iTunes will calculate how much you have to pay to unlock all your previously bought songs. But even when you pay to have them unlocked the DRM STILL EXISTS! Thanks for stealing $27.75 from me Apple. Your only reinforcing my disgust towards you!

    Posted January 12, 2009 10:40 AM

    Robert Slaven

    So far, I've refused to buy tunes online from iTunes or anyone, largely because I didn't want to legitimize DRM with my money.

    I might actually pop by iTunes and buy a few songs now, especially with many of them now cut to $0.69 each.

    Posted January 12, 2009 08:09 PM

    Jimmy

    Canada

    Poor Ipod users. Zune is much better.

    Posted January 14, 2009 12:35 AM

    Jimmy

    Canada

    Not sure what exactly all the hype about Itunes and Ipod is. Everything you can get from them you can get better with Zune or a number of other things.

    Posted January 14, 2009 12:36 AM

    Shifty Calhoun

    Umm, given that Apple builds DRM into its software and hardware, how is Mac going DRM free?

    Software: Try transferring the songs from your iPod to a friend's PC. Without purchasing software to do it you can't, as iTunes scrambles all the song info up.

    Hardware: It is my understanding that the output ports on Macbooks are designed to check where the signal is going before allowing passage. Trying to play the digital movies on your Macbook through to your new 50" flatscreen? Good luck, Mac DRM cuts the signal.

    Posted January 14, 2009 09:39 AM

    George

    Hamilton

    "...If and when our neurotic government ever get around to forcing its flawed copyright bill down our throats, they may find themselves criminalizing the breaking of digital locks that nobody even uses anymore."

    Unfortunately, as shown by the creative uses that the DMCA is put to in the US, there are many content publishers still more than willing to put locks on to their content, even if only very basic locks that they then use the DMCA to legally bludgeon their customers with.

    from thombro: "... Thanks for stealing $27.75 from me Apple. Your only reinforcing my disgust towards you!" It has been well documented that DRM was the demand of the content producers (record labels), not of Apple. Your disgust is misplaced.

    Posted January 14, 2009 05:52 PM

    « Previous Post | Main | Next Post »

    Post a Comment

    Disclaimer:

    Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

    Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

    Privacy Policy | Submissions Policy

    Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

    World »

    Nepal earthquake: Canada readies aid, disaster team video
    The Harper government stepped up its response to earthquake-ravaged Nepal on Sunday by dispatching advance elements of its highly specialized disaster assistance response team.
    James Holmes trial in Batman premiere mass shooting hears opening statements today
    The key to the death-penalty trial of a man who methodically shot at moviegoers at a Batman movie premiere will be what was going on inside his mind as he threw smoke canisters and then marched up and down the aisles, firing at anyone who tried to flee.
    Writer Michael Ondaatje boycotts PEN gala over Charlie Hebdo award
    Michael Ondaatje, Francine Prose and at least four other writers have withdrawn from next month's PEN American gala, citing objections to the literary and human rights organization's honouring the French satirical magazine Charlie Hebdo.
    more »

    Canada »

    Go Public Woman with cerebral palsy loses Quebec's help because mom saved for her future video
    A Quebec woman with cerebral palsy has been cut off from provincial assistance, because her mother set up a modest trust fund to pay for her future care. "Even though I am an adult, it feels like I am being treated as a child," says Sarah Davidson.
    Mike Duffy trial: Suspended senator's lawyer continues grilling Senate finance official video
    Mike Duffy's lawyer is continuing his grilling in an Ottawa court of a former director of Senate finance. The lawyer has suggested she lacks objectivity because she met with Crown officials, yet failed to meet with the suspended senator's defence team.
    Updated Lt.-Gen. Jonathan Vance appointed next chief of defence staff video
    Lt.-Gen. Jonathan Vance will be Canada's next chief of the defence staff, Prime Minister Stephen has announced.
    more »

    Politics »

    Updated Lt.-Gen. Jonathan Vance appointed next chief of defence staff video
    Lt.-Gen. Jonathan Vance will be Canada's next chief of the defence staff, Prime Minister Stephen has announced.
    Analysis Mike Duffy Trial: Gerald Donohue and the $64K question
    The Crown contends companies connected to long-time Mike Duffy friend Gerald Donohue received more than $64,000 from the Senate. Donohue's testimony this week is expected to be central to the Crown's allegation of fraud.
    Complex income tax system costing Canadians: study video
    It's crunch time for procrastinators across the country, thanks to this Thursday's deadline for filing personal income taxes. But with more than 120 different federal tax credits to claim, experts say it's now become so complicated, you're probably missing out on hundreds of dollars owed to you.
    more »

    Health »

    Sorry - we can't find that page
     
    CBC.ca

    Sorry, we can't find the page you requested.

    1. Please check the URL in the address bar, or ...
    2. Use the navigation links at left to explore our site, or ...
    3. Enter a term in the Quick Search box at top, or ...
    4. Visit our site map page

    In a few moments, you will be taken to our site map page, which will help you find what you looking for.

    more »

    Arts & Entertainment»

    Writer Michael Ondaatje boycotts PEN gala over Charlie Hebdo award
    Michael Ondaatje, Francine Prose and at least four other writers have withdrawn from next month's PEN American gala, citing objections to the literary and human rights organization's honouring the French satirical magazine Charlie Hebdo.
    Stephen Hawking offers tip to Zayn Malik, One Direction fans
    Physicist Stephen Hawking has some advice for teenage girls heartbroken over Zayn Malik's departure from the boy band One Direction.
    Video Harrison Ford to magician David Blaine: 'Get the f--k out of my house'
    Harrison Ford, Star Wars celebrity and a man of few words, had a choice phrase for illusionist David Blaine after the magician pulled off a mind-boggling card trick in the American actor's own kitchen.
    more »

    Technology & Science »

    Cinehackers: How 2 Toronto filmmakers made their virtual reality movie
    Just don't call them hack directors. Two filmmakers from Toronto have produced a 10-minute scripted short for the Oculus Rift virtual-reality headset that could be among the first original indie films made for VR.
    Thirty Meter Telescope confirms cyberattack to its website
    An apparent cyberattack Sunday temporarily disrupted the main website of Thirty Meter Telescope, the organization trying to construct one of the world's largest telescopes near the summit of Mauna Kea on Hawaii's Big Island.
    Stephen Hawking offers tip to Zayn Malik, One Direction fans
    Physicist Stephen Hawking has some advice for teenage girls heartbroken over Zayn Malik's departure from the boy band One Direction.
    more »

    Money »

    Fitch downgrades Japan's debt after sales tax hike nixed
    The Fitch ratings agency has downgraded Japan’s credit after the government failed to go through with a plan to increase sales taxes in its budget.
    Co-op Atlantic voting to sell Sobeys its gas and grocery assets
    Co-op Atlantic is considering selling its grocery and gas assets to Sobeys in order to keep the business afloat.
    Abercrombie & Fitch moves away from overtly sexualized branding
    Abercrombie & Fitch is saying goodbye to the shirtless beefcake models who greeted customers at its doors and will stop hiring store associates 'based on body type or physical attractiveness.'
    more »

    Consumer Life »

    Sorry - we can't find that page
     
    CBC.ca

    Sorry, we can't find the page you requested.

    1. Please check the URL in the address bar, or ...
    2. Use the navigation links at left to explore our site, or ...
    3. Enter a term in the Quick Search box at top, or ...
    4. Visit our site map page

    In a few moments, you will be taken to our site map page, which will help you find what you looking for.

    more »

    Sports »

    [an error occurred while processing this directive]
    NHL playoffs: 4 stories from Sunday video
    Carey Price once again proved his worth to the Montreal Canadiens in their series-clinching victory over the Ottawa Senators, while the Minnesota Wild took full advantage of the comforts of home to eliminate the St. Louis Blues. Here are four stories from Sunday's NHL playoff action.
    Coming Up IPC sledge hockey worlds: Canada vs. Norway video
    Watch live coverage of the IPC Ice Sledge Hockey World Championships in Buffalo as Canada faces off against Norway at 1 p.m. ET.
    Recap Canadiens eliminate Senators following Game 6 win video
    The Montreal Canadiens defeated the Ottawa Senators 2-0 to advance to the second round of the Stanley Cup playoffs.
    more »

    Diversions »

    [an error occurred while processing this directive]
    more »