Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Ad billing system to tap into GPS

by Paul Jay, CBCNews.ca

Geek bloggers Slashdot have an interesting tidbit on Seattle-based Pelago Inc., a company that has applied for a patent to link mobile advertising sales to whether or not customers actually physically visit nearby stores.

The patent is, according to the application, for a pay-for-visit billing model for advertisements. As the application states: "The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement."

For something like this to work, the customers' mobile device would not have to have Global Positioning System capability, the customer would also have to willingly transmit that info for ad purposes.

The company, founded by former Amazon.com executive Jeffrey Holden, is so far tight-lipped on what it's first product will be, though it says on its website that it "grows out of our obsession with the customer experience: a seamlessly integrated Web/mobile application that will be useful, social, and fun."

We're all for using Global Positioning System data to track when the next public school bus is coming to our stop, but once companies and governments start to use the technology to start tracking people, well, personal privacy that starts to go down a slippery slope. But as we've seen with other similar start-ups featuring GPS or even Facebook, privacy is already taking a beating.

Thanks to Slashdot for the link.

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

Comments

Art

Toronto

The fact that companies or the government or whoever else will be able to track your positioning has nothing to do with privacy. It is not mandatory for you to use the GPS service therefore you have a choice to use it or not!

Why is it when someone comes up with a useful service there is always someone (usually media) who comes up with a dumb way of criticizing it?

Posted August 17, 2007 09:55 AM

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

Hurricane Matthew soaks Colombia, heads for Jamaica
One of the most powerful Atlantic hurricanes in recent history weakened a little on Saturday as it drenched coastal Colombia and roared across the Caribbean on a course that still puts Jamaica, Haiti and Cuba in the path of potentially devastating winds and rain.
CBC in Paris Paris mayor's attempt to curb traffic along Seine leaves some commuters fuming
The Paris mayor's decision to close the right bank of the Seine river to cars as a means of reducing air pollution has left many in the city hyperventilating.
Russian jets strike Aleppo as Moscow ramps up Syria bombing campaign
Russian war planes struck rebel-held areas north of Aleppo on Saturday as the army shelled the besieged old quarter in a major offensive, rebels and a monitoring group said.
more »

Canada »

Residents shocked by damage after Windsor, Ont., flood video
After record rainfalls in Windsor and Tecumseh, Ont., work crews were overwhelmed with calls from homeowners with flooded basements.
Live Prince William, Kate and the kids say goodbye to Canada video
Prince William and Kate are continuing their royal visit by meeting with social service agencies, which have featured prominently in their schedule since they arrived last Saturday.
Who's teaching mandated Indigenous content? Students call for more training for professors
The University of Winnipeg and Lakehead University are making sure all new students are taught Indigenous culture and history, no matter what faculty they're in. But while many Lakehead students and faculty applaud the idea, some say the reality isn't quite what they'd imagined.
more »

Politics »

Christy Clark says she won't accept Liberal adoption of Harper's health-care limits audio
The Liberal government's pledge to maintain the health-care spending escalator unilaterally set by the former Harper government is unacceptable, B.C. Premier Christy Clark says, demanding that Prime Minister Justin Trudeau come up with more money.
Alberta Progressive Conservatives launch leadership race in Lethbridge
The race to determine the next leader of Alberta's Progressive Conservative party officially kicks off Saturday night.
Q&A How anxiety drives voter choices and election campaign strategy
Why do some issues become the focus of an election campaign — even when they're unlikely to directly impact voters' lives? Anxiety is a strong driver, according to the authors of a new book about fear and politics, and they say we're seeing that in the U.S. election campaign.
more »

Health »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

New Birth of a Nation's Nate Parker addresses rape allegation on 60 Minutes video
The co-writer, director and star behind the acclaimed film The Birth of a Nation has faced a deluge of questions regarding a rape allegation dating back to 2001.
Former Power Rangers actor pleads not guilty to roommate's murder
A former Power Rangers actor charged with stabbing his California roommate to death with a sword has pleaded not guilty to murder.
Robin Williams was fighting 'terrorist within his brain,' widow says in essay
Susan Schneider Williams says Robin Williams' rare brain disease left the couple struggling to understand his symptoms, in a new essay published in the medical journal Neurology.
more »

Technology & Science »

Rosetta spacecraft helped us 'dig into our past' and understand where we came from
Europe's comet-chasing space probe Rosetta may be lost to us for good, but the discoveries it made during its 12-year mission studying a distant, icy comet will help us unravel mysteries of life and the universe for decades to come.
People's love of beer shaped yeast's genetic history
A group of Belgian researchers has discovered that the yeast used to brew beer today started its life more than 500 years ago, and it’s our love of the frothy beverage that shaped the microbe’s genetic history.
New chemicals may be less toxic, safer for Arctic wildlife: researcher
The new chemicals are meant to replace Persistent Organic Pollutants (POPs) that are linked to serious health issues like diabetes and cancer.
more »

Money »

Sam Adams CEO offers advice on how to build a $2B craft brewing empire video
The founder and CEO of Samuel Adams Brewery sits down to talk craft beer and business strategy with On the Money host Peter Armstrong.
Alberta's minimum wage now highest among provinces
Alberta's working poor got a helping hand today. The province boosted the minimum wage by a dollar to $12.20 an hour, making it the highest rate among Canada's provinces.
Rogers to cut magazine print editions, sell some publications
Rogers Media says it is overhauling its magazine division by eliminating some print editions, shifting to more digital content and selling off some publications.
more »

Consumer Life »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
Denny Morrison works to regain edge after stroke, motorcycle crash
Denny Morrison's return to competitive speed skating has been filled with adulation as well as hardship.
Ryder Cup: Spanish rally brings Europe closer
Sergio Garcia and Rafa Cabrera Bello rallied from 4 down with six holes to play Saturday morning to earn a half-point that pulled Europe within one point of the Americans going into the final team session.
Henderson falls to 2nd at LPGA Tour event in China video
Mi Jung Hur birdied the par-5 18th hole for a 6-under 67 and a one-stroke lead over Canadian Brooke Henderson on Saturday in the Reignwood LPGA Classic.
more »

Diversions »

[an error occurred while processing this directive]
more »