Ad billing system to tap into GPS

by Paul Jay,

Geek bloggers Slashdot have an interesting tidbit on Seattle-based Pelago Inc., a company that has applied for a patent to link mobile advertising sales to whether or not customers actually physically visit nearby stores.

The patent is, according to the application, for a pay-for-visit billing model for advertisements. As the application states: "The advertisement system provides advertisements to a mobile device or fixed of a user when the user is in the vicinity of or examining locations in the vicinity of the visit location. If the user subsequently visits the visit location of the advertisement by physically going to the location, the advertisement system then bills the advertiser for the advertisement."

For something like this to work, the customers' mobile device would not have to have Global Positioning System capability, the customer would also have to willingly transmit that info for ad purposes.

The company, founded by former executive Jeffrey Holden, is so far tight-lipped on what it's first product will be, though it says on its website that it "grows out of our obsession with the customer experience: a seamlessly integrated Web/mobile application that will be useful, social, and fun."

We're all for using Global Positioning System data to track when the next public school bus is coming to our stop, but once companies and governments start to use the technology to start tracking people, well, personal privacy that starts to go down a slippery slope. But as we've seen with other similar start-ups featuring GPS or even Facebook, privacy is already taking a beating.

Thanks to Slashdot for the link.

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.




The fact that companies or the government or whoever else will be able to track your positioning has nothing to do with privacy. It is not mandatory for you to use the GPS service therefore you have a choice to use it or not!

Why is it when someone comes up with a useful service there is always someone (usually media) who comes up with a dumb way of criticizing it?

Posted August 17, 2007 09:55 AM

« Previous Post | Main | Next Post »

Post a Comment


Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy


World »

For Trump, being more 'presidential' could be a mistake video
American politics has, by now, heard about “Lyin’ Ted” and “Crooked Hillary.” But politicos are still waiting to get acquainted with “Presidential” Donald. That is, if he actually exists, Matt Kwong writes.
Norway helicopter crash: 13 presumed dead after aircraft carrying oil workers goes down video
A helicopter ferrying passengers from a Norwegian oil platform crashed in the North Sea on Friday and all 13 people on board are presumed dead, rescue officials say.
Kunduz hospital attack result of human error and equipment failure, U.S. general says
A U.S. gunship attack on a hospital in Afghanistan that killed 42 people occurred because of human errors, process errors and equipment failures and none of the crew knew they were striking a trauma centre, a top U.S. general said Friday.
more »

Canada »

Connie Oakes 'ecstatic' after Medicine Hat murder charge stayed
A Medicine Hat woman says she holds no grudges now that she’s out of prison after an Alberta court threw out her murder conviction.
David Stephan's 'Dear Jury' letter could haunt him at sentencing, law experts say
Law experts say the "Dear Jury" letter David Stephan posted to Facebook after being convicted in the meningitis death of his son Ezekiel may come back to haunt him when he faces the court to be sentenced.
Air Canada says parents must pay to guarantee 2-year-old can sit with them on flight video
A Burnaby family is shocked to find their two-year-old is not guaranteed a seat next to a parent on an Air Canada flight.
more »

Politics »

Canada Revenue Agency's tax compliance crackdown reaps more money than expected
Newly released figures from the Canada Revenue Agency suggest the federal government's push to improve tax compliance has exceeded expectations dramatically.
Canadian-supported medical clinic in Syria destroyed video
The Canadian branch of a medical non-profit reports that one of its clinics in Aleppo, Syria, has been destroyed, and is pointing the finger at airstrikes by Russian and regime forces.
Analysis Liberals won over Muslims by huge margin in 2015, poll suggests audio
A new survey suggests that the vast majority of Muslim Canadians voted for the Liberals in the last election, turning their backs on the Conservatives and helping secure a majority government for Justin Trudeau.
more »

Health »

Sorry - we can't find that page

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

Drake expands his empire with new album Views
He may have "started from the bottom," but Drake is well on his way to becoming Canada's first hip-hop mogul by expanding his empire through sponsorship, products and especially his own brand.
Will Ferrell backs out of controversial Ronald Reagan comedy film
Representative for Will Ferrell says the actor and comedian will no longer pursue film about Ronald Reagan. Claims the actor had never fully committed to the project.
Video Glass Tiger's Alan Frew making a comeback after a stroke video
Staging a musical comeback is always hard work, but for Alan Frew, it feels like a matter of life and death. Hours after finishing his latest album, he suffered a stroke that left him partially paralyzed. Now, after gruelling rehab, he's ready to take the stage again.
more »

Technology & Science »

New Coral reef at Amazon River's mouth surprises scientists
Scientists have discovered a huge, coral reef hidden in a place they didn't think coral reefs could live – under the muddy waters at the mouth of the Amazon River.
Large Hadron Collider temporarily shut down by unauthorized weasel entry
It's one of the physics world's most complex machines, and it has been immobilized — temporarily — by a weasel.
Blog New space telescope's giant gold mirror unveiled: Bob McDonald audio
The James Webb Space Telescope, the successor to the Hubble, will launch in 2018. But it will be too far away to be repaired, so everything has to go right, Bob McDonald writes.
more »

Money »

Ottawa posts $7.5B surplus for 11 months of previous fiscal year
The federal government ran a budgetary surplus of $7.5 billion over the first 11 months of its fiscal year — putting Ottawa's books well ahead of its 2015-16 deficit prediction with one month to go.
Air Canada hopes to conclude CSeries deal soon
The head of Air Canada said Friday the airline hopes to confirm its order for Bombardier's CSeries passenger jet shortly.
New Brunswick judge throws out cross-border booze limits video
A New Brunswick judge has ruled the province's restrictions on bringing alcohol into the province for personal use violate the Constitution's free-trade provisions.
more »

Consumer Life »

Sorry - we can't find that page

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
Canada's women poised to lead medal haul in Rio
Canada’s female athletes are expected to bring home the bulk of the hardware at the Rio Olympics, according to data from Gracenote Sports.
Raptors unimpressed with Pacers' 'We The Gold' campaign
The Pacers' T-shirts for Game 6 in Indianapolis read "UNITED STATE OF BASKETBALL," over the hashtag "We The Gold." The Raptors are unimpressed.
Drake accompanied by McDavid, Bautista on parody 'Views' covers
Toronto's Drake announced that his highly anticipated album Views was dropping on Friday by releasing the cover art. Everyone got in on the meme action including some highly-regarded athletes. Let us know in our poll who you think should be featured on the album.
more »

Diversions »

[an error occurred while processing this directive]
more »