Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Theatre ads 2.0 get interactive

by Paul Jay, CBC News online

Filmgoers have to time their entrance into the theatre carefully for the latest summer blockbuster. If they want to get a good seat they might choose to come early, but there's a drawback: a seemingly endless loop of advertisements and trailers.

Viewers in the United States, however, are getting to experiment with a new interactive game that turns the audience into human joysticks.

As CNet reports: As part of a multimedia campaign to get people more involved with its web news content, MSNBC.com has launched a game, called NewsBreaker Live, that plays in movie theatres. A motion-sensitive camera in the front of the theater measures how the audience is moving its arms. The camera then translates that collective motion to an onscreen paddle that players use to bounce a ball back up to the top of the screen to knock out blocks.

The theatre version is based on a web version of the game on MSNBC.com where a single player moves a paddle left and right with a keyboard.

YouTube has a promotional video of the game's tour of U.S. theatres, launched in conjunction with the communications firm SS+K.

NewsBreaker Live is one of a group of interactive games developed five years ago by researchers at MIT, Carnegie Mellon University and the University of Washington. MIT's Dan Maynes-Aminzade details some of the them here and includes a link to the research paper Techniques for Interactive Audience Participation.

We're not sure if it's as much fun as the YouTubers make it seem, but it sure beats doing the wave.

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

Comments

Michael Kirkland

Vancouver

Can you end the ad early by purposely losing the game?

Posted May 18, 2007 06:22 PM

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

New Greatly expanded passenger laptop ban being considered in U.S.
Homeland Security Secretary John Kelly says he's considering banning laptops from the passenger cabins of all international flights to and from the United States.
8 dead in Mississippi shootings
Authorities in Mississippi say a suspect is in custody after eight people were killed in a series of shootings, including a sheriff's deputy.
British Airways restores 'many' of its IT systems after planes grounded
British Airways says "many" of its IT systems are up and running, but travellers still face cancellations and delays after a global computer failure grounded hundreds of flights.
more »

Canada »

Analysis Andrew Scheer not the only winner in Conservative leadership race video
Bold changes aren't terribly conservative, which helps explain how Andrew Scheer became leader of the federal Conservative party. But he wasn't the only person who won something in this race.
Body of missing fire chief swept away by flood located in B.C.'s Interior
"He’s just a golden saint of a man and everybody who meets him wishes that they could be a little more like Clayton Cassidy." Cassidy's body has been found after being missing since May 5.
Updated Rescue crews save 4 from sailboat in distress off Nova Scotia coast
Both the coast guard and the Joint Rescue Coordination Centre responded to a distress call from a sailboat about 287 kilometres southeast of Halifax early this morning.
more »

Politics »

Analysis Andrew Scheer not the only winner in Conservative leadership race video
Bold changes aren't terribly conservative, which helps explain how Andrew Scheer became leader of the federal Conservative party. But he wasn't the only person who won something in this race.
Round 3: NDP leadership debate brings 2 new candidates to the fray
Six NDP leadership candidates will square off for the third debate in Sudbury, Ont., today. It begins at 2 p.m. ET and CBCNews.ca will carry it live.
Analysis Andrew Scheer's unlikely path to victory: Social conservatives and Quebec video
Andrew Scheer's narrow victory over Maxime Bernier for the Conservative leadership can be chalked up to two factors: Bernier's underperformance in his home province of Quebec and a significant showing from social conservatives.
more »

Health »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

Alicia Keys, Canada's indigenous movement share human rights award
American recording artist Alicia Keys is sharing a top humanitarian award with indigenous rights activists in Canada. They were given Amnesty International's "ambassador of conscience award."
Gregg Allman's death prompts tributes from Cher, Keith Urban, Guns N' Roses' Slash
Cher, Keith Urban and Slash from Guns N' Roses are among the many musicians and entertainers paying tribute to Gregg Allman following news of the Tennessee-born rocker's death at age 69.
Southern rock legend Gregg Allman dies at 69
Music legend Gregg Allman, whose bluesy vocals and soulful touch on the Hammond B-3 organ helped propel the Allman Brothers Band to superstardom and spawn Southern rock, died Saturday at age 69.
more »

Technology & Science »

Photos Citizens produce stunning images of Jupiter from Juno spacecraft
Here are some of the most stunning images of Jupiter to come from NASA's Juno spacecraft which has been in orbit around the giant of our solar system since July — and they've been processed by ordinary citizens.
Blog Planting trees can't counter carbon emissions: Bob McDonald
Trees absorb carbon dioxide, but we just can't plant enough to absorb all our fossil fuel emissions.
Endangered turtles saved by citizens of Ontario hamlet
For years, on a 3.6-kilometre roadway in southern Ontario, thousands of turtles and snakes were struck and killed. Then residents of the small town decided to put an end to it.
more »

Money »

Canadian teenagers smarter than most about money, OECD finds
Canadian teenagers are more financially literate than most people their age in other rich countries, but more than one in eight still fails to meet what the OECD considers a baseline level of proficiency in the topic.
People with serious food allergies want impostors to stop faking it in restaurants
People with serious food allergies want others to stop faking allergies in restaurants. They worry the tall tales may compel kitchen staff to stop taking any claim seriously.
Another emissions scandal and dangerous avocados: CBC's Marketplace consumer cheat sheet video
Miss something this week? Here's the consumer news you need to know.
more »

Consumer Life »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
Canadian men complete golden sweep at diving Grand Prix
François Imbeau-Dulac and Peter Thach Mai made it a Canadian golden sweep in the 3-metre synchro events at the FINA Grand Prix diving event in Madrid on Sunday.
Coming Up Watch the Canadian Artistic Gymnastics Championships video
Watch live action from the Canadian Artistic Gymnastics Championships in Montreal beginning on Sunday at 2 p.m. ET. Canadian Olympians Isabela Onyshko and Ellie Black are among a strong field looking to bolster their case for selection to the national team heading to worlds in October.
Canada 150 Harry Jerome: Race against time video
He owned a share of the 100-metre world record while still a teenager and went on to win an Olympic medal, but Canadian sprinting legend Harry Jerome struggled to outrun the prejudice of his day.
more »

Diversions »

[an error occurred while processing this directive]
more »