Would you believe an electronic shoe?
- April 5, 2007 3:39 PM |
- By Saleem Khan
by Saleem Khan, CBC News Online
Technophile fitness fanatics shopping for new gear to get in shape for spring may want to hold off picking up a new pair of shoes.
The 800-pound gorilla of sports footwear and apparel aims to shod your feet in its digitally enhanced shoes. Pretty soon, every running shoe that Nike makes will incorporate the Nike+ technology used in the Nike+iPod system that lets you track your athletic prowess – and potentially track your every move.
Further details such as specific dates for when the transition will occur weren't in the Associated Press story and haven't been offered since then.
But Nike is already integrating the data collected by its army of Nike+iPod users into cellular phones. Today I spoke with Eric Hertz, CEO of Microsoft-backed mobile experience startup ZenZui, who told me that one of the widget-like "tiles" available for its browser is a Nike-sponsored element that displays the aggregate number of miles the Nike+iPod community has run.
Other burning questions for Nike: When will Canada get the full Nike+iPod lineup (currently 22 shoes) offered in the U.S. as opposed to the five available here, and more importantly, will they integrate it with the iPhone (which might not be offered here)? Imagine: Maxwell Smart's shoe-phone realized.
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