Joost TV commercial drops

by Saleem Khan, CBC News Online

The internet-based TV startup Joost co-founded by the same guys who created voice over internet service Skype and file-sharing service Kazaa has its first TV commercial – which is particularly interesting since a lot of people I talk to seem to think the enterprise will be a TV-killer.

TechCrunch pointed us to a video posted on (what else?) YouTube, in which the forthcoming hybrid internet-based TV service is metaphorically explained as something concocted at the kitchen table.

Joost spokespeople didn't get back to us before we posted this, so we're not sure whether the commercial is an official one or a fan-created video. But it looks like interesting times [Real video 4:44] are ahead with everyone apparently jumping on the internet-based video bandwagon.