Joost spot official, not for TV

by Saleem Khan, CBC News Online

The other day, I pointed readers to a video that surfaced on YouTube, which TechCrunch had identified as a TV commercial for the internet-based TV service Joost.

It turns out that it's not a TV commercial, just a clip that was produced for Joost to explain its service in a non-technical way.

Here's what Joost's spokeswoman told me when I inquired about the video's origin:

It was produced by an agency that works for Joost – but it's not actually an ad. It's a brief intro video on our website and platform that answers "what is Joost." I realize there's been some confusion about this as some have seen this out of context and thought it was an actual commercial.

Sure enough, a check of the recently redesigned site reveals the video playing at the top What's Joost? page. Mystery solved.