Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Crackdown producer on Halo 3 beta

by Saleem Khan, CBC News Online

Crackdown producer Phil Wilson got back to me with his take on the buzz about the Halo 3 beta being bundled with the Realtime Worlds game.

He initially deferred to his publisher, Microsoft:

On issues not directly related to the game I know that MS [Microsoft] PR prefers to handle them themselves, which is understandable.

Then he pointed to his post on his IGN developer blog in which he states:

There are two answers to this. The official Microsoft response is that this third opportunity to access the Halo 3 beta program needed to be tied to an imminent M-rated title, and Crackdown was conveniently appropriate. This is true, but from the developer point of view we were determined to be straight-shooters and add that launching a new franchise, particularly one that eschews so many visual and gameplay conventions, needs as much help to build awareness as possible.

And finally in a follow-up e-mail, wrote:

We expected some people to say, hey wait a minute — what is this? Why does Crackdown need the Halo 3 beta? Honestly, the game has proven that it stands on its own. As the response to the demo has indicated (over 1 million downloads), gamers are having a great time with Crackdown and are now just as excited to play through it as they are to access the Halo 3 beta. It was an obvious thing for Microsoft to do being that we are both M-rated action titles and the release timing of Crackdown fit the need. Crackdown is a completely new franchise and we don't expect everyone to be fully aware of it right out of the box. To include the Halo 3 beta, which we are excited to play as well, is a great way to get Crackdown into more hands.

Given the apparent success of the strategy with all of the attention it has generated, expect to see more scenarios like this in the future.

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

'I keep hoping to see them': Tamma Joyce, 19, separated from family fleeing South Sudan bloodshed
Tamma Joyce, 19, lost contact with her parents when she escaped South Sudan. Thousands continue to flee the troubled country as conflict rages on despite a ceasefire declared in July.
Jordanian writer Nahed Hattar killed outside court before trial over cartoon
Jordanian writer Nahed Hattar was fatally shot Sunday outside the court in Amman where he was due to stand trial, accused to contempt of religion after sharing on social media a cartoon caricature that was seen as insulting Islam.
Analysis Trump's jabs, Clinton's upraised palms could reveal who has the upper hand in debates
It's not what you say; it's how you say it. Hillary Clinton and Donald Trump would be well advised to remember that adage when taking the stage at Hofstra University in Hempstead, N.Y., Monday night for the first U.S. presidential debate. We break down what their gestures tell us about the two candidates.
more »

Canada »

New Canadian police must acknowledge racial bias to fix it, Indigenous advocates say
Advocates say police discrimination against Indigenous people echoes some of the allegations of police racism against black men raised by the Black Lives Matter movement.
How green are the royals? Great Bear Rainforest will give William and Kate glimpse of 'stunning' natural world
The Duke and Duchess of Cambridge will visit the Great Bear Rainforest on Monday as their royal visit to Canada continues in British Columbia.
Record number of Ontario fentanyl deaths in 2015, new data from chief coroner's office shows
Fentanyl was the number one cause of opioid-related deaths in Ontario in 2015, killing 162 people on its own and 36 when combined with alcohol, according to the chief coroner's office.
more »

Politics »

Analysis Canada showing Haiti some tough love
Canadian officials say Haiti has abused the goodwill of international donors by failing to respect the results of an election they paid for. And Canada is warning the island nation not to expect help to continue if things don't change.
Kathleen Wynne OK with health funding strings — depending on how tight they're tied audio
Ontario Premier Kathleen Wynne says she's not opposed to the government attaching strings to new funding in the forthcoming health care accord, it just depends on how restrictive they are.
Analysis Trudeau's pipeline remark puts focus on Pacific Northwest LNG project
Prime Minister Justin Trudeau may have signalled that his cabinet is prepared to sign-off on a massive natural gas pipeline project that will traverse through B.C.'s north.
more »

Health »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

Bill Nunn, Do the Right Thing and Sister Act actor, dead at 63
Bill Nunn, a veteran character actor whose credits ranged from the Spider-Man movie franchise to such Spike Lee films as Do the Right Thing and He Got Game, has died.
Pippa Middleton's account hacked, thousands of photos stolen
London police say they are investigating the reported hacking of the iCloud account of Pippa Middleton, younger sister of the Duchess of Cambridge, and the alleged theft of 3,000 photographs.
Found dead in Stroumboulopoulos's L.A. home, actor Richard Hong remembered by classmates, family
Montrealers who grew up with Richard Hong remember him as a "rambunctious" student who loved music, basketball and hanging out at Dunkin' Donuts. He was found dead Friday morning in the Los Angeles home of his friend, Canadian broadcaster George Stroumboulopoulos.
more »

Technology & Science »

Fuel cells set to power up the drone industry video
Drones have been used for years by military organizations for intelligence gathering, surveillance, reconnaissance and striking targets. But their widespread use in commercial applications is only just starting to take off thanks to key advances in drone technology.
How to protect yourself after the Yahoo email hack, whether you use Yahoo or not
If you have a Yahoo email address, or ever had one in the past, you could be affected by a massive hack of half a billion accounts. Here's what you can do to protect yourself.
Elephant ivory trade under scrutiny at upcoming wildlife conference
The fate of the elephant hangs in the balance this weekend as the international body that regulates trade in endangered species gathers in South Africa.
more »

Money »

Analysis Waiting for OPEC: changing circumstances and new possibilities — maybe
An informal gathering of OPEC this week is widely expected to produce no substantive changes. So why are oil markets paying so much attention?
Fuel cells set to power up the drone industry video
Drones have been used for years by military organizations for intelligence gathering, surveillance, reconnaissance and striking targets. But their widespread use in commercial applications is only just starting to take off thanks to key advances in drone technology.
Top 5 ways to save big bucks on groceries video
Personal finance expert Kerry Taylor took Peter Armstrong — host of On the Money on CBCNN — to a grocery store to share some of her best cost-cutting tips.
more »

Consumer Life »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
Analysis Crosby-Ovechkin rivalry ends with Sid on top once again
The rivalry between Sidney Crosby and Alex Ovechkin that has gone back a decade closed its latest chapter with a 5-3 Canadian victory in the World Cup of Hockey semifinal.
Coming Up Road to the Olympic Games: Berlin Marathon video
Click on the video player above or tune into CBC Television Sunday at 10:30 a.m. ET to watch live coverage of the Road to the Olympic Games featuring the 43rd Berlin Marathon.
Recap World Cup of Hockey: Canada beats Russia to advance to final video
Canada has advanced to the World Cup of Hockey final after defeating Russia 5-3. Brad Marchand had a pair of goals for the Canadians while Sidney Crosby had a goal and two assists in the semifinal matchup.
more »

Diversions »

[an error occurred while processing this directive]
more »