Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Apple iPhone ad airs during Oscars

by Saleem Khan, CBC News Online

Those wondering how Apple would follow its attention-grabbing announcement that it would launch its new iPhone cellphone later this year had their curiosity satisfied last night during the 79th annual Academy Awards.

Hello, the 30-second iPhone ad, which aired during the U.S. Oscars broadcast, features a montage of actors including John Cusack, Marilyn Monroe, Samuel L. Jackson and Cameron Diaz and cartoon characters Betty Rubble and Mr. Incredible saying hello on the phone. It ends with an image of the iPhone, the word "Hello" and the teaser line "Coming in June."

Blogger Jason Kottke points to fellow blogger Rick Silva's observations that the ad resembles the 1995 experimental film Telephones by artist Christian Marclay and 1991's Home Stories by Matthias Mueller.

Mr. Incredible is, of course, the lead character in the 2004 animated film The Incredibles by Pixar Animation Studios, which Apple CEO Steve Jobs co-founded and that merged with the Walt Disney Company in 2006.

Any bets that the next Incredibles film features Mr. Incredible using an iPhone?

Like many videos these days, if you can't watch the official iPhone ad on Apple's site because you don't have Quicktime, it's also available on YouTube.

Too bad they didn't get to what people really want to know: When will Apple unlock its music?

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

Mexico president, influenced by missing 43 in Iguala, pushes reforms
Mexico's president announced a nationwide anti-crime plan Thursday that would allow Congress to dissolve local governments infiltrated by drug gangs and give state authorities control over often-corrupt municipal police.
Ferguson shooting: Why police rarely face criminal consequences
As protests continue across the U.S. over the Ferguson, Mo., grand jury finding, police oversight experts are reminding the public that officers face different standards in criminal trials.
P.D. James, popular mystery novelist, dead at 94 video
The bestselling mystery writer died Thursday at her home in England, said her publisher.
more »

Canada »

Kinder Morgan loses bid to extend injunction video
An application by Kinder Morgan to extend an injunction keeping protesters away from two drilling sites on Burnaby Mountain was rejected by the B.C. Supreme Court Thursday, meaning the site must be cleared of excavation work by Dec. 1.
Ezra Levant, Sun News Network host, ordered to pay $80,000 in libel case
An Ontario judge who heard a defamation lawsuit against Sun News Network host Ezra Levant has ruled that he libelled a Saskatchewan lawyer in a series of blog posts.
Exclusive What is white privilege? video
In mid-October, Ontario elementary school teachers were offered a workshop in a subject that still proves controversial: white privilege.
more »

Politics »

New Climate change survey reveals Canadians' fears for future generations
A new Environics poll suggests a majority of Canadians worry about how climate change will affect their children and grandchildren, although two-thirds of respondents feel Canada is doing at least as well as other countries in controlling emissions.
Analysis Suzanne Côté, Harper's Supreme Court pick, soothes a self-inflicted wound video
The prime minister is clearly in fence-mending mode these days, and the appointment of respected Montreal lawyer Suzanne Côté to the Supreme Court of Canada is a case in point, Chris Hall writes.
Bid to boost spy agency's powers raises privacy concerns: watchdog
The Conservative government's bid to give Canada's spy service more leeway to work with agencies that operate outside the existing oversight regime has raised a yellow flag for the federal privacy watchdog. Kady O'Malley has more.
more »

Health »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

Emily Carr, Lawren Harris works to go up for auction in Toronto video
Live auction of 142 works expected to fetch up to $11M at the Heffel Fine Art Auction House in Toronto.
P.D. James, popular mystery novelist, dead at 94 video
The bestselling mystery writer died Thursday at her home in England, said her publisher.
Ghostbusters 3 (fake) script written by Halifax filmmaker
A script written by a young Halifax man for a third Ghostbusters film has gone viral. The problem is - it isn’t an official script.
more »

Technology & Science »

Syrian Electronic Army claims hack of news sites, including CBC
The Syrian Electronic Army is claiming responsibility for the hacking of multiple news websites, including CBC News.
2014 could be hottest year on record, data shows
This year may eclipse 2010 as the hottest since records began in the 19th century, a sign long-term global warming is being stoked by rising greenhouse gas emissions, scientists said.
ISS astronauts enjoy Thanksgiving feast
They may be more than 400 kilometres above Earth, but astronauts aboard the International Space Station still enjoyed an American Thanksgiving meal on Thursday.
more »

Money »

Bell says positive employee-planted reviews will stop, but critics unsure
Bell Canada says it has warned employees to stop planting glowing, five-star reviews about a Bell app on Apple’s iTunes. But some critics aren’t convinced the solution is so simple. The online reviews were still online this afternoon and some say planted reviews are standard employee practice.
CFL Commissioner Mark Cohon says small stadiums work better video
New CFL stadiums will tend towards being smaller and more intimate versus the huge caverns that some leagues and teams have opted for, the league's commissioner says.
Oil price falls below $70 US as OPEC leaves output unchanged video
Oil prices plunged below $70 US after the OPEC cartel decided not to cut production on Thursday, forcing provincial governments that depend on oil revenues to reconsider their bottom lines.
more »

Consumer Life »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
NHL: 3 stories from Thursday night
Despite picking up a point for their efforts, the Oilers have now lost eight-straight games, a streak that spans all the way back to Nov. 9. when they defeated the Rangers 3-1.
CFL names Solomon Elimimian most outstanding player video
History was made at the CFL awards banquet Thursday when B.C. Lions linebacker Solomon Elimimian was named the league's most outstanding player. Elimimian becomes the first pure defensive player to capture the award. He also won for most outstanding defensive player.
Profile Jan Hudec's Olympic spirit unbreakable
Canadian skier Jan Hudec suffered a debilitating back injury one month prior to the 2014 Sochi Olympics, but the setback couldn't break his spirit or his drive to make history.
more »

Diversions »

[an error occurred while processing this directive]
more »