Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Apple iPhone ad airs during Oscars

by Saleem Khan, CBC News Online

Those wondering how Apple would follow its attention-grabbing announcement that it would launch its new iPhone cellphone later this year had their curiosity satisfied last night during the 79th annual Academy Awards.

Hello, the 30-second iPhone ad, which aired during the U.S. Oscars broadcast, features a montage of actors including John Cusack, Marilyn Monroe, Samuel L. Jackson and Cameron Diaz and cartoon characters Betty Rubble and Mr. Incredible saying hello on the phone. It ends with an image of the iPhone, the word "Hello" and the teaser line "Coming in June."

Blogger Jason Kottke points to fellow blogger Rick Silva's observations that the ad resembles the 1995 experimental film Telephones by artist Christian Marclay and 1991's Home Stories by Matthias Mueller.

Mr. Incredible is, of course, the lead character in the 2004 animated film The Incredibles by Pixar Animation Studios, which Apple CEO Steve Jobs co-founded and that merged with the Walt Disney Company in 2006.

Any bets that the next Incredibles film features Mr. Incredible using an iPhone?

Like many videos these days, if you can't watch the official iPhone ad on Apple's site because you don't have Quicktime, it's also available on YouTube.

Too bad they didn't get to what people really want to know: When will Apple unlock its music?

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

Forces battling ISIS in their Raqqa stronghold declare victory video
A spokesperson for the U.S.-led coalition fighting in Syria said pockets of ISIS militants remain in Raqqa, slightly tamping down an exuberant declaration hours earlier by the commander of the Syrian Democratic Forces that the city has been cleared.
U.S. indicts Canadians, Chinese in major drug bust
Five Canadians — along with three U.S. residents and two Chinese nationals — are indicted by the U.S. Justice Department on charges of making and selling highly addictive fentanyl to Americans over the internet.
Tom Marino withdraws as Trump nominee for drug czar after lobbying reports video
President Donald Trump says the Pennsylvania congressman he chose to be the country's czar at the Office of National Drug Control Policy is withdrawing from consideration for the job.
more »

Canada »

Breaking Google sister company to help build 'Sidewalk Toronto,' a tech-focused neighbourhood on Toronto waterfront
Waterfront Toronto has announced that Sidewalk Labs, Google’s city-building sister company, will be its partner in creating a new tech-focused neighbourhood on the eastern Toronto waterfront.
Updated Morneau asks to meet with ethics watchdog as controversy swirls video
Finance Minister Bill Morneau has asked for a meeting with the conflict of interest and ethics commissioner to ask for guidance on his personal assets and holdings in wake of an escalating controversy questioning whether his personal wealth is being ethically managed given his cabinet role.
Bombardier deal with Airbus brings mix of relief, new questions for Quebec workers
Bombardier’s decision to sell a majority stake in its CSeries passenger jet to European aerospace giant Airbus is being met with “mixed feelings” by a representative for workers at the Montreal-based company.
more »

Politics »

Live Statement from NAFTA ministers LIVE video
At the end of this round of negotiations, Canadian Foreign Affairs Minister Chrystia Freeland, U.S. trade representative Robert Lighthizer and Mexican Secretary of Economy Ildefonso Guajardo Villarreal issue a joint statement
Updated Morneau asks to meet with ethics watchdog as controversy swirls video
Finance Minister Bill Morneau has asked for a meeting with the conflict of interest and ethics commissioner to ask for guidance on his personal assets and holdings in wake of an escalating controversy questioning whether his personal wealth is being ethically managed given his cabinet role.
Analysis Liberals turn to pasta to move past 3 months of fuss and fury over tax fairness video
Perhaps — three months after launching their consultation on "tax fairness" — the Liberals have now landed on a set of policy proposals that can be safely implemented.
more »

Health »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Arts & Entertainment»

Ron Howard unveils title of Han Solo spinoff
Ron Howard offered a tidbit to Star Wars fans Tuesday by unveiling the name of the forthcoming spinoff movie centred on beloved space rogue Han Solo.
Netflix plans to release 80 original movies in 2018
Netflix is ramping up its feature film offerings, vowing to release approximately 80 original films in 2018.
John Dunsworth, Mr. Lahey on Trailer Park Boys, dead at 71 video audio
John Dunsworth, a Nova Scotia actor best known as the irreverent trailer park supervisor Jim Lahey, has died at the age of 71.
more »

Technology & Science »

Secret Microsoft database of unfixed vulnerabilities hacked in 2013
Hackers broke into a secret Microsoft database containing information about critical and unfixed vulnerabilities in Windows and other popular software in 2013, former employees disclose.
Self-driving cars could ease traffic, but increase sprawl
A new study inspired by Boston's early experiments with self-driving cars finds that the technology could ease congestion, but might also lead to more cars on the road and further encourage urban sprawl.
'If we thought it was bad, it's worse:' Alberta methane releases underestimated
New research suggests industry and government are badly underestimating Alberta's emissions of one of the most potent greenhouse gases.
more »

Money »

New Dow Jones hits 23,000 mark for the first time
The Dow Jones Industrial Average breached the 23,000 mark for the first time on Tuesday, powered by strong earnings from UnitedHealth Group and Johnson & Johnson.
Bombardier shares jump as much as 26% on CSeries deal with Airbus
Bombardier shares jump as much as 26 per cent in Toronto in the first trading opportunity since news emerged Monday evening that the company had signed a partnership with rival Airbus to make and market its CSeries jets.
Updated OSFI sets new mortgage rules, including stress test for uninsured borrowers
Canada's top banking regulator has published the final version of its new mortgage rules, which include a requirement to "stress test" borrowers with uninsured loans to ensure they could withstand higher interest rates.
more »

Consumer Life »

Sorry - we can't find that page
 
CBC.ca

Sorry, we can't find the page you requested.

  1. Please check the URL in the address bar, or ...
  2. Use the navigation links at left to explore our site, or ...
  3. Enter a term in the Quick Search box at top, or ...
  4. Visit our site map page

In a few moments, you will be taken to our site map page, which will help you find what you looking for.

more »

Sports »

[an error occurred while processing this directive]
NBA preview: Golden State will win, but here's why you should watch anyway
After an off-season that included multiple stars exchanging jerseys, one NBA constant remains: the Warriors and Cavaliers will almost certainly meet again in the Finals. Still, from the reloaded Rockets and Thunder to the frisky Sixers, there's plenty to be excited about.
Live Watch the 2017 Indoor Field Hockey Pan American Cup video
Watch live action from the 2017 Indoor Field Hockey Pan American Cup in Guyana, where Canada's men's team is facing Barbados.
Analysis CFL Power Rankings: Stampeders battle complacency to stay on top video
The White Stallions looked a little bored this week before waking up in time to steal a win on a last-second field goal, helping them maintain their top spot.
more »

Diversions »

[an error occurred while processing this directive]
more »