CBC.ca Sudbury

Public Service Announcement/Event Announcement Guidelines

Please use to following format when you write your event announcement.


Start Time :

End Time :

Length of Event: (for multi-day events)

Event Title:



To improve the clarity and effectiveness of your announcement, please also keep the following in mind:
  1. Notices must be in our hands at least two weeks before we can air them.
  2. Keep it short: not more than 70 words long.
  3. Cover the five "W's": Who, What, When, Where, Why. Tell us...

    1. Why our listeners will find it interesting.
    2. What the event is.
    3. Where it is being held.
    4. Who is putting it on.
    5. When it's happening (time, day, date, month).
    6. When the announcement should run, and when it should end.
    7. No announcement will run more than three weeks.

  4. Indicate ticket prices or other charges.
  5. Make it clear how names are pronounced (include phonetic versions)
  6. Include contact information that our listeners can refer to.
  7. Let us know in plenty of time if you have to cancel your event.

Sample Public Service Announcement

Note how we've indicated the Who, What, When, Where, Why after each sentence. You don't have to do that in your notice. It's just there to help you see how the guidelines apply.

    Have you ever wondered why an airplane stays up in the air?
    (This is the WHY)

    You can find out...at an exhibit called THE MYSTERY OF FLIGHT.

    (This answers WHAT)

    It's at the MacDonnell Board of Education Science Fair, Monday, June 5.

    (This answers WHO, WHERE and WHEN)

    The school is at the corner of Maple Avenue and Woodlawn Street, in Ottawa.

    (This answers WHERE)

    (63 words)

    Contact: Mrs. Jones, at Maplewood High School, 567-8901

    This announcement can run from May 23 to June 4.

    Pronunciation: MacDonnell is pronounced Mac DONN'l as in MacDonald without the final "d".

Regional Contacts

CBC Sudbury
15 MacKenzie St.
Sudbury, Ont.
P3C 4Y1
TEL: (705) 688-3200

TOLL-FREE: 1 (800) 461-1138
E-mail: Sudbury Newsdesk

CBC Radio One Newsroom:
TEL: (705) 688-3240

Regional Web Developer:
E-mail: Dwight Friesen

Local Programs
Morning North 6:00 - 8:37 a.m.
HOST: Markus Schwabe
TEL: (705) 688-3216
TOLL FREE: 1 (800) 461-1138
E-mail: Morning North

Ontario Today 12-2 p.m.
HOST: Rita Celli
TEL: (613) 562-8467
REPORTER: Sherry Drysdale
TEL: (705) 688-3242
Ontario Today Phone In
TEL: 1-888-817-8995
E-mail: Ontario Today

Points North 4-6:00 p.m.
HOST: Dan Lessard
TEL: (705) 688-3226
FAX: (705) 688-3220
TOLL FREE: 1 (800) 461-1138
E-mail: Points North

Program Manager for CBC Radio in Sudbury:
Kelly McInnes
TEL: (705) 688-3200
FAX: (705) 688-3220/3221

For Independent Producers
Producing for the CBC