Okay, this is a really clever idea: students at the Miami Ad School came up with this conceptual ad for "Donation Box," an imaginary Apple product that would let people donate their unused apps to charity.
For every app you put in the Donation Box, Apple would donate the amount you paid for it to the Salvation Army.
The idea is to create a virtual version of the physical donation boxes that show up on street corners during the holiday season, and make it easy for people to donate stuff they don't really need.
One of the team members, Westley Taylor, explains:
"This increasingly digital generation has the tendency to lose touch with the physical world. The Donation Box takes this symbol of our digital consumerism, unneeded applications, and brings them back to the real world. And at the same time it does it altruistically. All that was left was to come up with a simple UI mechanic and bingo, there you have it."
Cool idea. Apple would get great PR, the Salvation Army would get money to help those in need, and smartphone users would get to do good with something they're not using anymore.
And even if you don't feel like donating to charity, at least it's a great excuse to clean out your phone.