It's such a simple message, and such an important one: "real men treat women with respect."
That's the final word in this anti-rape video, filmed by University of Oregon sophomore Samantha Stendal. The video's gone viral, with over 1.7 million views so far.
It was created in reaction to the Steubenville rape trial in Ohio, in which two high school football players were convicted of raping a drunk and passed out 16-year-old girl.
When Stendal started reading some online comments blaming the victim of the rape, she decided to put "something more positive on the internet", she told Yahoo News. "I wanted to promote the idea of treating one another like decent human beings."
A message of decency and mutual respect, against violence and rape, aimed at men and boys... Seems like the internet could use more of those.