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Sir Richard Branson On The Politics Of Protecting Endangered Animals
March 21, 2012
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WildAid Ambassador Sir Richard Branson talks about the complex politics of saving endangered tigers in India, polar bears in Canada, and why our federal government should pass legislation to ban shark's fin soup.

Sir Richard and Bo Derek are on the program along with Gabrielle Miller.

In this clip, George asks Sir Richard how to address larger social issues like poverty, with his efforts to protect endangered species:

GS: "Tigers get hunted... (some) poachers do it because there's poverty, and for some there's a business in this... is it about getting out awareness about the interconnectedness of the problems... that it's not just about saving the tiger - it's bigger than just the tiger?

SRB: "I don't think we have time to sort out poverty. There's only 1500 tigers left in India, and that means really urgent action. So WildAid is working with the community around the tiger parks... and trying to get them to realize the benefits of keeping the tigers alive rather than killing them."

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