The campaign to protect Africa's rhinoceros population from poachers has often relied on graphic imagery - usually involving pictures of rhinos who have had their horns removed, leaving behind a bloody, gory stump.
It can be an unpleasant sight, but activists hope that it shows what they claim is the very real impact of the rhino horn trade, a market that is driven in part by the horn's use in traditional Chinese and Vietnamese medicine.
Some campaigners have now decided that pictures of butchered animals should be deployed in a more targeted manner. A new ad campaign from South Africa's Wildside magazine draws a link between Africa's dehorned poaching victims and an animal more familiar to people in China - in a rather graphic way.
It's kind of a gruesome sight, so rather than show the images here, we'll give you the option of watching the clip here.
But have the designers behind the Wildsides panda campaign crossed a line in making their point? Let us know what you think:
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