The campaign to protect Africa's rhinoceros population from poachers has often relied on graphic imagery - usually involving pictures of rhinos who have had their horns removed, leaving behind a bloody, gory stump.
It can be an unpleasant sight, but activists hope that it shows what they claim is the very real impact of the rhino horn trade, a market that is driven in part by the horn's use in traditional Chinese and Vietnamese medicine.
Some campaigners have now decided that pictures of butchered animals should be deployed in a more targeted manner. A new ad campaign from South Africa's Wildside magazine draws a link between Africa's dehorned poaching victims and an animal more familiar to people in China - in a rather graphic way.
It's kind of a gruesome sight, so rather than show the images here, we'll give you the option of watching the clip here.
The full poster ad itself can be downloaded in its English format, as well as in Mandarin.
But have the designers behind the Wildsides panda campaign crossed a line in making their point? Let us know what you think:
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