One in nine women is expected to develop breast cancer during their lifetime and one in 29 will die of it. Director Léa Pool on whether it's possible to balance corporate interests with women's health in the race to raise money for breast cancer research. 'Pink Ribbons, Inc.' is at selected theaters across Canada. For more information visit the film's NFB website.
GS: "Is it bad that you can accomplish both - raise awareness AND money, and also improve your company?"
LP: "It could be good, but I think it's changed the way we look at breast cancer - and this is not right. To make it pink and rosy and cheerful, and to have the feeling that we are on the verge of finding a cure, and that this is the "good cancer" because we are have so much money? It gives the feeling of something that is not the reality of the disease."
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