Social Issues May 9, 2012
Craig & Marc Kielburger On Self Doubt, Slacktivism & Kony 2012

In this clip, Craig and Marc Kielburger share their thoughts on the Kony 2012 campaign, and explain that they too have experienced mini meltdowns and moments of self doubt.

They're both in the red chair tonight, along with filmmaker Yung Chang.

George Stroumboulopoulos: What did you guys make of the Kony 2012?
Craig Kielburger:Unlike anything we've ever seen also. It showed just how much potential that exists, if you can channel it. So that was an example where you got the conversation going - but the what's next? And that 'what's next' is the conversation which is the hardest part.
George: And the 'what next' got crushed by the backlash - fair or otherwise.
Craig: Absolutely. I think a lot of people want to help and that shows how many people want to help and the power of social media to drive social change - but the 'what next' ... that's the part where.... We have 2.4 million people on Facebook following We Day, and we struggle with trying to figure out how do you translate that into action. Every group is trying to make that leap - and that what's next is where activism isn't just slacktivism - but you can take that new conversation and with the right support and the right you know - coaching and guidance and programs in school and whatever else we need to do to close that gap to turn that awareness into action.
George: Have you ever had your own mini meltdown just going 'oh my god, it's just getting worse?'
Craig: Well not like... (motions & laughs)
George: Kony - that was a legendary breakdown. But I mean a lot of people played a part in that. But have you had those?
Marc Kielburger: Absolutely. I mean sometimes you're overlooking these mass levels of poverty and you're in India, or you're overlooking Sierra Leone, and even though Sierra Leone is so much better, it's so poor - and you're just saying "We could build another school, and we can build another school, and you know what? At the end of the day we're really not going to make a difference in these communities." And that's why - even though we continue to build schools because every drop helps and every drop counts - that's why we have to change how we vote, how we shop, how we consume, and how we live here in Canada.



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