Johann Olav Koss explains why trying to challenge gender inequality through sport is a critical part of the global 'Right to Play' mission.
In the clip, Koss talks about one of their most successful programs for girls in Pakistan:
On Getting Girls in Pakistan to Play Soccer
'In many of the communities we are working in - when we go in, we say "inclusion" is a critical part of the criteria. That means that there has to be girls participating or we won't do the programs. So, we're getting around the necessity of rules and laws - and then we're applying games that are culturally acceptable, which I think is very important. Plus we're using local people, like the women in Pakistan who were trained by our team to be able to facilitate activities for girls. They went knocking on doors and brought girls out, with their mothers. In the beginning, I have to say, we had to have big walls so nobody could see them - that was our first year when we could only get 50 girls to participate. Now we have... 6000 girls, and they're out everywhere. Now there is no resistance to the program... there's nobody against it.'