"Power laces, alright!"
With that simple line - exclaimed by Marty McFly in Back to the Future II as he slipped on a pair of circa-2015 self-lacing kicks - sneakerheads around the world had a new dream in their hearts.
Now that particular dream is coming true, sort of. Nike has teamed up with Michael J. Fox's Foundation for Parkinson's Research to release a version of the legendary Back to the Future II sneaker. The sports giant has christened it the 2011 Nike MAG, and while it won't automatically self-lace (bummer) it does have those glowing LED panels and an electroluminescent Nike logo on the strap.
They've also released a two-minute promo clip for the MAG, featuring Kevin Durant, SNL's Bill Hader, and Christopher Lloyd as Doc Brown, ripping up a parking lot in the DeLorean.
The MAGs aren't yet getting a wide release, but a limited launch edition of 1500 pairs (sizes 7-13) will be auctioned off on eBay; 150 pairs will be available each day from now until September 18th, with all net proceeds going directly to Fox's Parkinson's foundation.
Bids on the shoes at the time of this writing range from US$3800 for a pair of size 7s to US$6100 for a pair of 8s. Hopefully the project is successful enough to convince Nike to manufacture another Back to the Future II-inspired product: the hoverboard.