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Social Issues
What Should Be On The Wrapper Of Toronto’s New Branded Condoms?
May 6, 2014
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NYC Condoms, one of the inspirations behind the project (Photo: STAN HONDA/AFP/Getty Images)

Toronto is getting its first-ever city-branded condom — and the wrapper design will be unveiled next month.

Starting June 4, bars, clubs, hotels, gyms and clinics around the city will be giving out the limited-edition condoms for free. The city is producing nearly 300,000, which they expect to last through the summer months.  Barbara Macpherson, Manager of Sexual Health Promotion at Toronto Public Health, told that the project has been in the works for a while, but with World Pride Week approaching June 20–29, now seemed like a good opportunity for the launch.

It’s the first time a Canadian city has branded its own condom; efforts in two U.S. cities were the inspiration behind the move.

On Valentines Day in 2008, New York City health workers unveiled their city's branded condom, with artwork provided pro bono by designer Yves Béhar.

And in 2010, Los Angeles Public Health launched a contest to design the wrapper for the city’s branded condoms. Twelve winning designs were used on 1,000,001 condoms. You can see the winners here.

What exactly the CondomTO wrapper will look like will be unveiled on June 4 — although its design is becoming a hot topic of debate on Twitter (yes, there's lot's of speculation about a certain tall pointed structure which defines the city skyline).

CN Tower jokes aside, this is a serious Toronto Public Health initiative to promote condom use in the fight against the spread of STIs (sexually transmitted infections), HIV and/or unplanned pregnancy.  According to the city’s Sexual Health site, when condoms are more easily accessible and available, condom use tends to increase.

What do you think the ComdomTO design should be? Share your suggestions with the hashtag #CondomTO. Got ideas for other cities in Canada? Try the hashtag #CondomCDN. Oh — and try to keep your suggestions clean.


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