Justin Bieber has already won over young girls across North America, so now he's turning his attention to a new demographic: their fathers.
The teen pop star with his own perfume probably isn't the kind of guy most dads think they might develop a bond with, but in a new video promoting his fragrance "Someday" - which has reportedly been named Fragrance of the Year by Women's Wear Daily - Bieber reaches out to the men whose money might actually be paying for purchases of the scent.
The video is already going viral. Take a look at the clip to see why:
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