If you've ever seen a commercial for maxipads (and odds are, you have) you'd think every woman in the world was having the time of their life during their period.
You know - smiling, enjoying a beautiful day, and generally feeling great because of the pad they're wearing.
Well, a guy in Britain named Richard Neill recently posted a funny rant on his Facebook page calling out one brand (called Bodyform) for false advertising.
Neill said his girlfriend doesn't have happy periods, like the women in the ads.
There's "no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack," Neill wrote.
Instead, he said "my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin.
Thanks for setting me up for a fall bodyform."
Neill's post has received nearly 90,000 likes.
Well now, the folks at Bodyform have responded - not with the typical "corporate statement" but with a video that is absolutely brilliant.
The company's "CEO" Caroline Williams (actually an actress) apologizes to Neill and goes on to explain - in a deliberately humourous way - why Bodyform makes all those wonderful looking ads.
It is a clever example of a company that isn't taking itself too seriously, by admitting that many of its ads are essentially B.S.
Take a look. It's well worth it.
The company also posted this on its Facebook page.