"Help us make the animal kingdom a fairer, and uglier, place."
That's a call to action from Simon Watt, biologist, comedian and President for Life of The Ugly Animal Preservation Society, a group that's currently running a contest to pick one "ugly" animal who can bring more attention to some of the endangered species that we may not hear so much about.
Watt's point is that the aesthetically pleasing pandas, tigers and polar bears of the world get plenty of press; he wants to balance the scales. To do that, he's called together some friends from the world of comedy to shine a light on less-beloved creatures like the blobfish, the flightless dung beetle and the dromedary jumping slug.
Even their names are less than beautiful — that's the proboscis monkey to the left — but as Watt says, "animals like these have made the world what it is today."
You can check out all 11 of the campaign vids right here. To vote for your favourite "ugly animal," just "like" the YouTube video that's pushing for it. Voting closes on September 11th.
They've already got a little bit of help from at least one celebrity. Actor Simon Pegg tweeted about the contest (he's not publicly siding with any one creature, though):
The contest is supported by the UK's National Science and Engineering Competition, an organization that recognizes and rewards young people's achievements in Science, Technology, Engineering and Mathematics (STEM).
In addition to the online campaign, the Ugly Animal Preservation Society has a travelling comedy show, with performances planned in Newcastle, Cambridge, Cardiff and London in the coming months. Check out the dates on the Society site.