As of Friday morning, the Toronto Maple Leafs are the latest NHL team to place a small piece of advertising on their practice jerseys. The policy to allow teams to advertise on their game-day skating sweaters was put into place a year ago; the Leafs join the Calgary Flames, Chicago Blackhawks, Detroit Red Wings, Philadelphia Flyers and Tampa Bay Lightning in renting out their upper-left clavicle zones.
Is this a good idea?
Soccer teams around the world generate a great deal of revenue by selling the fronts of their shirts to advertisers. And NASCAR vehicles are essentially super-speedy billboards. But are hockey sweaters sacred? Should they be left alone, or do franchises have a responsibility to generate revenue any way they can? How do you feel about seeing corporate sponsorship leap off the boards and onto your favourite player?