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THE PROMPT: Should NHL Teams Have Advertising On Jerseys?
September 17, 2011
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As of Friday morning, the Toronto Maple Leafs are the latest NHL team to place a small piece of advertising on their practice jerseys. The policy to allow teams to advertise on their game-day skating sweaters was put into place a year ago; the Leafs join the Calgary Flames, Chicago Blackhawks, Detroit Red Wings, Philadelphia Flyers and Tampa Bay Lightning in renting out their upper-left clavicle zones.

Is this a good idea?

Soccer teams around the world generate a great deal of revenue by selling the fronts of their shirts to advertisers. And NASCAR vehicles are essentially super-speedy billboards. But are hockey sweaters sacred? Should they be left alone, or do franchises have a responsibility to generate revenue any way they can? How do you feel about seeing corporate sponsorship leap off the boards and onto your favourite player?


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