"I believe that the key to a smarter, more caring Canada lies in helping more of us discover what we have to give."
That's the message that Canada's Governor General David Johnston delivered this morning at Rideau Hall in Ottawa, where he launched a new campaign called My Giving Moment, encouraging Canadians to donate a little bit of expertise, money or time to a good cause.
The event was hosted by George, and featured discussions with the G-G, volunteers and others who are involved in My Giving Moment.
Johnston says he particularly wants young Canadians to discover the joy of giving: the country's population of volunteers, he says, is older and aging. To that end, the campaign relies on both traditional advertising and social media to get its message across. The campaign has a budget of $2 million, mainly raised from corporate sponsors.
Anyone can sign up at the My Giving Moment site, suggest ways to give, share and comment on stories about giving, and receive award points for giving and participation.
"We are a country that cares," Johnston says in the video below, which tells the story of Jason Garlough and Katrina Siks, founders of Ottawa's Hidden Harvest. "We have built communities based on neighbour helping neighbour."
For more from David Johnston on My Giving Moment, tune in to the show tonight, Monday November 4 at 7pm on CBC Television. He'll be in the red chair.
Here are a couple of other My Giving Moment videos: the first comes from Danielle Guénette, who donates her time to The Lighthouse in Quebec, where she helps kids in palliative care. And the second is from Jason Garlough, co-founder of Hidden Harvest, which has shared thousands of dollars worth of food with the Ottawa community.