It started in 2006. 30,000 people went to the national stadium in Bucharest to see Depeche Mode. Before that big names in music rarely stopped in Romania. Michael Jackson did in '92 and '96 but that was an exception. But since the fall of the Soviet Union, Romania has transformed itself. With political and economic reform it began to slowly develop a strong middle class. It joined NATO in 2004 and the EU in 2007 and has become an upper-middle economic power. It's citizens now have more disposable income and are very enthusiastic for groups that tour there.
Now the concert business is big money and continuing to grow by about 1 million euros a year. Madonna, Bob Dylan, Shakira, Metallica, Snoop Dogg, AC/DC and even our own Nelly Furtado have performed there in the last 5 years.
Amy Winehouse and Bon Jovi are scheduled to play this year. Romania has become a stop on a lot of major tours. Some of those tours may offer a real trip down memory lane:
Roxette, House of Pain, Scorpians, White Snake and Prodigy.