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What You Need To Know About Earth Hour This Weekend
March 28, 2014
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Celebrating Earth Hour 2013 with candles in BC. (Photo: Jeremiah Armstrong, WWF-Canada)

Get your board games and candles ready: Earth Hour starts in your town tomorrow eveneing at 8:30!

Earth Hour raises awareness of environmental issues across the planet by encouraging people and businesses to turn off all non-essential lights for a full hour. The first Earth Hour was held in Australia in 2007, when more than 2.2 million residents of Sydney switched off their power to support action on climate change. In the seven years since, events have spread to over 7,000 cities in 154 countries around the globe.

Here in Canada, the WWF Network is asking people to think about how they use electricity, and where that energy comes from. The goal is to reduce energy usage as much as possible — and on a large scale, to reduce our dependence on high-emission forms of energy supplied by fossil fuels. To that end, the WWF has enlisted high-profile Canadians to share what they’ll be thinking about during Earth Hour.

The includes recent red chair guests William Shatner:

Chris Hadfield:

And Mike Holmes, who will join George later this year:

New for 2014 is a project called Earth Hour Blue, which uses online crowdfunding and crowdsourcing to fund and produce environmental events and campaigns year-round. This year’s events are promoting a theme of “Superheroes Around the World.” You can meet some of them in this new video from WWF.

Not everyone is a fan of Earth Hour, however. One of the most vocal critics is George Stroumboulopoulos Tonight special correspondent The Hawk. Hear what he has to say below:

Just make sure to cram all those videos in before 8:30 p.m. tomorrow night — and make sure you're not reading this post during Earth Hour. 


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