When you're laying out your clothes for work or school tomorrow, you may want to consider wearing something pink. Why? Because tomorrow is Pink Shirt Day, a national event raising awareness and money to help stop bullying. Here's the PSA for this year's campaign:
The story behind the pink shirt dates back to an inspiring act of anti-bullying solidarity from a pair of Grade 12 students in Nova Scotia in 2007. The two students, David Shepherd and Travis Price, had heard about a Grade 9 boy at Central Kings Rural High School in Cambridge, NS, who arrived at the first day of school wearing a pink polo — and got called an epithet for gay and threatened to be beaten up for it.
"I just figured enough was enough," Shepherd told CBC in 2007. The two students went to a local discount store and bought 50 pink shirts and tank tops, and distributed them to their friends. The next day, the school was flooded by a "sea of pink," and the bullies weren't heard from again on the subject.
The idea quickly spread beyond Nova Scotia into a national campaign, organized by the Vancouver radio station CKNW. Each year, the station sells pink t-shirts like the one George is holding up, and the proceeds go to various anti-bullying programs at organizations like the Boys and Girls Clubs of South Coast BC and Kids Help Phone. The shirts are only $9.80 each, and last year, the effort raised $275,000. And even if you can't get your hands on an official tee in time for tomorrow, Pink Shirt Day asks that you challenge your friends and colleagues to rock pink as a signal that you've committed to an anti-bullying lifestyle.
And if you do, don't forget to grab a photo and share it with the world on Twitter using the hashtag #pinkshirtday.