Some people in Newtown, Connecticut are receiving automated phone calls from the National Rifle Association.
They say the calls started last week, urging them to get in touch with their state politicians to protest tougher gun laws.
Some also said they received postcards from the NRA supporting gun owners' rights.
As you might expect, many people in the town are shocked and angry, and say the calls are insensitive.
They come just three months after the school shooting in Newtown, in which 20 first-grade children and six teachers were killed.
"I was just kind of more shocked. That type of call would come to Newtown three months from one of the most horrendous tragedies and to call the town of Newtown didn't seem like the right thing to do," Newtown resident Tom Maurath told NBC.
Many of the calls have come during dinner, when parents and children are together.
"I have no understanding why they would be calling my house. Three calls in one week asking us to protect our 2nd Amendment Rights when I'm not a member of their organization," said resident Dan O' Donnell.
"It's ridiculous and insensitive. I can't believe an organization would be so focused on the rights of gun owners with no consideration for the losses this town suffered," he told NBC.
Another Newtown resident, Christopher Wenis, told The Huffington Post he received three NRA robocalls last week.
"I've got a 5-year-old son who went to preschool on the Sandy Hook Elementary School campus," Wenis said. "And this was a really hard week for me on a lot of levels. These calls were the very last thing I needed."
Connecticut's state legislature has been considering stricter gun laws, including a ban on assault weapons and high-capacity ammunition magazines.
The NRA is against many gun control plans, saying governments should better enforce current laws and not infringe on people's Second Amendment rights.
Meantime, the organization 'Mayors Against Illegal Guns' has launched a new $12 million television ad campaign.
As the National Post reports, the goal is to push U.S. senators in key states to support gun control proposals, including comprehensive background checks.
New York City Mayor Michael Bloomberg - who co-founded the group in 2006 - released a statement saying...
"These ads bring the voices of Americans - who overwhelmingly support comprehensive and enforceable background checks - into the discussion to move senators to
immediately take action to prevent gun violence."
The group has posted two ads on its website, called "Responsible" and "Family", which show a gun owner holding a rifle and sitting on the back of a pickup truck.
In one ad, the man says he'll defend the Second Amendment but adds "with rights come responsibilities."
In the other, the man says "background checks have nothing to do with taking guns away from anyone."
This Thursday, the group has more than 100 events planned across America in support of passing gun control laws that include background checks.
As CBS News reports, Bloomberg believes the gun control side is going to win this.
"I don't think there's ever been an issue where the public has spoken so clearly where Congress hasn't eventually understood and done the right thing," Bloomberg told NBC's Meet The Press.
"We're trying to do everything we can to press upon the senators this is what the survivors [of gun violence] want."
The CEO of the NRA Wayne LaPierre said Bloomberg "is going to find out that this is a country of the people, by the people and for the people and he can't spend enough of his [money] to try to impose his will on the American public."
They don't want him in their restaurants, they don't him in their homes, they don't want him telling them what food to eat; they sure don't want him telling them what self-defense firearms to own."
"And he can't buy America," LaPierre told NBC's Meet The Press.
A spokesperson for the NRA said its supporters will call senators directly and urge them to vote against proposed gun control legislation.
"What Michael Bloomberg is trying to do is... intimidate senators into not listening to constituents and instead pledge their allegiance to him and his money," said spokesperson Andrew Arulanandam.
The new ads will air in 13 states that are considered divided on gun control: Arkansas, Arizona, Georgia, Indiana, Iowa, Louisiana, Maine, New Hampshire, Nevada, North Carolina, North Dakota, Ohio and Pennsylvania.