It seems the women's liberation movement is finally starting to produce some results!
Earlier today, TV's longest-running game show, 'The Price is Right,' announced it has hired its very first male model.
Now, it's only for a week-long stint, from October 15 to 19, but still, it's progress, right?
Rob Wilson of Boston, that shirtless fellow you see above, becomes the first male model on the show after a weeks-long search that started with an open call on August 30.
From there, twenty-six rugged dudes chosen by the show's producers and current roster of female models competed in a series of challenges in an online-exclusive web series.
Those challenges included writing and singing lyrics to the legendary theme song, doing a killer "come on down," and practising the lightning-fast backstage wardrobe changes.
Three finalists then competed in a final online showdown, with Wilson emerging as the guy with the groundbreaking six-pack.
We're looking forward to seeing what the reaction is. For a show that is amazingly resilient, part of the appeal may be its lack of major change over the years.
Back in the day, perennial host Bob Barker and animated announcer Johnny Olson (later the flamboyant Rod Roddy, and then the youthful Rich Fields) would hold court while a small army of 'Barker's Beauties' would flaunt everything from cookware to Corvettes.
With a wide sweep of their well-manicured hands, theirs is one of the hardest jobs in show business, smiling at the camera and loving every item laid in front of them. (Including, on occasion, Mr. Barker. Allegedly.)
Honestly, though, it's tougher than it looks, with quick changes backstage from bathing suits to evening gowns, all the while not running into stagehands moving motorboats and credenzas into place.
Now, with Drew Carey and announcer George Gray keeping the wheel spinning and the Showcases coming, newer models are still at it. But up to this point, they've always been women. Until today, when Rob Wilson broke the gender barrier.
Interesting sidebar: 'The Price is Right' recently celebrated its 40th anniversary with a show that aired 40 years to the day of its premiere. The show invited memorable past contestants, winners and losers, back to the show for a chance to play again.
One of the contestants who found his way on stage was on the very first episode, September 4, 1972, and coincidentally, wound up playing the same game he played four decades earlier.
Believe it or not, 'The Price Is Right' remains American television's number-one daytime show. You can't put a price on that kind of popularity.
Good luck, Rob!
And admit it, now you've all got that theme stuck in your head, don't you.