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Now, This Is Customer Service; Toy Company Responds To 7-Year-Old Boy Who Lost His Favourite Action
January 8, 2013
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Luka Apps pictured on Christmas eve Credit:

Chances are, as a kid, you lost a toy that was special to you. It's not a good feeling. Pretty much ruins your entire day.

Well, that happened to a 7-year-old boy in Britain.

If you haven't heard the story, Luka Apps wanted to take his new favourite toy to the grocery store. His dad said no. But Luka took it anyway and lost it, after it fell out of his coat pocket.

Not only that, but Luka had paid for the toy with his Christmas money - a double whammy. It was a figurine of Jay ZX from the Ninjago Ultrasonic Raider LEGO set.


Obviously, Luka was crushed. So, his dad suggested he write a letter to LEGO to see if he could get another one. Luka's dad posted his letter on Twitter. Here's what he wrote.


My name is Luka Apps and I am seven years old.

With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider.

The number is 9449. It is really good.

My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat.

I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one.

I promise I won't take him to the shop again if you can."

- Luka

Well, LEGO wrote back, replaced the toy and gave Luka a few extra things as well. Here's the letter from Richard, a customer service representative for LEGO. It's pretty great.

"We are very sorry to hear about you losing your Jay minifigure but it sounds like your dad might have been right about leaving it at home. It sounds like you a very sad about it too.

Normally we would ask that you pay for a new one if you lose one of your minifigures and need to have it replaced.

My bosses told me I could not send you one out for free because you lost it but, I decided that I would put a call into Sensei Wu to see if he could help me.

Luka, I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again.

He told me to tell you, "Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!"

Sensei Wu also told me it was okay if I sent you a new Jay and told me it would be okay if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.

So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!

Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.

You will see an envelope from LEGO within the next two weeks with your new minifigures. Please take good care of them, Luka.

Remember that you promised to always leave them at home."

- Richard, Lego

Luka replied:

"Hello Richard.

Thank you for talking to Sensei Wu for me.

I promise I will look after them."

- Luka

This isn't the first time LEGO has done something like this. Last year, this video went viral after a 10-year-old boy with Asperger's Syndrome got a special surprise in the mail.

Wait til you see his reaction.

Related stories

This 13-Year-Old Girl Just Got A Toy Company To Create A Gender-Neutral Easy-Bake Oven

A Little Boy With Down Syndrome Is The Newest TV Sensation In Britain After Appearing In A Christmas Ad

Swedish Toy Company Puts Out Christmas Catalogue With "Gender Neutral" Photos


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